BIRKENSTOCK OPENS VERY FIRST
OWN RETAIL STORE IN FRANCE

BIRKENSTOCK APPOINTS NEW MANAGING DIRECTOR FOR SOUTH-EAST ASIA AND DOWN UNDER:

EVELYN CHUA TO ACCELERATE GROWTH AND TO DEEPEN ITS FOOTPRINT IN THE WHITE SPACE REGION

Celebrating 250 years of shoemaking tradition during Paris Fashion Week

BIRKENSTOCK INTRODUCES SHINJUKU

BIRKENSTOCK INDIA OPENS ITS FIRST FLAGSHIP STORE IN MUMBAI

BIRKENSTOCK EXPANDS ITS RETAIL PRESENCE IN JAPAN WITH A CONCEPT STORE IN SHINJUKU, TOKYO.

CELEBRATING THE ARCHIVE:

BIRKENSTOCK INTRODUCES ZÜRICH TECH AND SETS THE ICONIC STYLE IN A NEW CONTEMPORARY
CONTEXT WHILE EMBRACING THE RICH ORTHOPEDIC HERITAGE OF THE ZEITGEIST AND PURPOSE BRAND.

BIRKENSTOCK APPOINTS NEW MANAGING DIRECTOR for GREATER CHINA:

TIFFANY WU TO LEAD and TO accelerate the COMPANY’S expansion in the GROWTH REGION with the LARGEST UNTAPPED WHITE SPACE potential

BIRKENSTOCK PROGRESSES ITS
DELEVERAGING PROGRAM

AND UTILIZES THE NET IPO PROCEEDS FOR EARLY LOAN REPAYMENT REDUCING LEVERAGE BELOW 2.5X, AND
COMMITS TO A LONG-TERM LEVERAGE RATIO TARGET BELOW 1.0X