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Data protection

Thank you for your interest in our website. Protecting your privacy is very important to us. Below we explain in detail how we use your data.

Controller

The controller pursuant to Sec. 3, para. 7 of the German Federal Data Protection Act (BDSG) is Birkenstock GmbH & Co. KG Services, BIRKENSTOCK Campus, 53577 Neustadt (Wied).

Birkenstock GmbH & Co. KG Services is a subsidiary of Birkenstock GmbH & Co. KG Burg Ockenfels, 53454 Linz, court of registration: District Court of Montabaur, HRA 21317.

Storing access data in server log files

You can visit our websites without providing personal information. We only store access data in so-called server log files, including the name of the requested file, the date and time it was accessed, the transmitted volume of data and the requesting provider. This data is used solely to ensure the error-free operation of the site and to analyze and improve our offering, and it does not allow us to identify you.

Collection and use of data for processing

We collect personal data if you voluntarily provide it as part of your catalog order or when you voluntarily contact us (e.g., via contact form or email). The data that is collected is indicated in the respective input forms. We use the data you provide to answer your questions. After your query has been fully processed your data is blocked from further use, and after the end of the retention periods under tax and commercial law it is deleted if you have not expressly approved the further use of your data or we have not reserved the use of the data in some other manner as permitted by law and notified you of such use.

Use of cookies

In order to make your visit to our website attractive and enable the use of certain functions, we use so-called “cookies” on various pages. These are small text files that are saved on your end device. Some of the cookies that we use are deleted after your browser session is over, i.e., when you close the browser window (so-called “session cookies”). Other cookies remain on your end device and allow us to recognize you during your next visit (persistent cookies). You can adjust the settings of your browser so that you are notified when cookies are installed and decide whether to accept them on an individual basis or to accept cookies in certain cases or to generally forbid them. If you choose not to accept cookies, the functionality of our website may be restricted.

Use of Google Analytics for website analysis

This website uses Google Analytics, a website analysis service provided by Google, Inc. (www.google.de). Google Analytics uses “cookies”, text files stored on your computer that allow us to analyze your use of the website. The information created by the cookie about your use of this website is generally transmitted to a Google server in the US and stored there. However, if IP anonymization is activated on this website, your IP address will first be shortened in a member state of the European Union or in another country that is party to the European Economic Area Agreement. The full IP address will only be transmitted to a Google server in the US and shortened there in exceptional cases. IP anonymization has been activated on this website. Working on behalf of the operator of this website, Google will use this information to analyze your use of the website in order to compile reports about website activities and to provide other services related to the use of the website and the use of the internet to the operator of the website. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data. You can prevent cookies from being saved on your computer by adjust the settings of your browser software. Please note, however, that if you do this, you may not be able to use all of the functions of this website fully.

You can also prevent the collection of data as a result of the cookie about your use of the website (including your IP address) and transmission to Google and the processing of this data by Google by downloading the browser plug-in available at this link and installing it on your computer.

As an alternative to the browser plug-in, you can click this link to prevent the collection of data by Google Analytics on this website in the future. This will store an opt-out cookie on your end device. If you delete your cookies, you must click on the link again.

Use of Facebook plug-ins

Our website uses social plug-ins (“plug-ins”) from the social network Facebook, which are operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, US (“Facebook”). The plug-ins are marked with the Facebook logo or the suffix “social plug-in from Facebook” or “Facebook social plug-in”. An overview of the Facebook plug-ins and the way they look can be found here.

If you access a page on our website that contains a plug-in, your browser will create a direct connection with the Facebook servers. The content of the plug-in is transmitted by Facebook directly to your browser and integrated in the page. As a result of this integration Facebook will receive information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or if you have not logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and stored there.

If you are logged into Facebook, Facebook can match the visit to our website to your Facebook profile. If you interact with the plug-ins, e.g, if you click on the “Like” button or leave a comment, this information will also be transmitted to a Facebook server and saved there. The information will also be published on your Facebook profile and be visible to your Facebook friends.

You can read about the scope and purpose of the data collection and the further processing and use of the data by Facebook as well as your rights and options for protecting your privacy in the Facebook privacy statements.

If you do not want Facebook to match the data collected via our website directly to your Facebook profile, you must log out of Facebook before you visit our website. You can also prevent Facebook plug-ins from loading entirely with add-ons for your browser, such as Facebook Blocker or the script blocker “NoScript”.

Use of Twitter plug-ins (e.g., the “Tweet” button)

Our website uses social plug-ins (“plug-ins”) from the micro-blogging service Twitter, which is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, US (“Twitter”). The plug-ins are marked with a Twitter logo, such as the blue “Twitter bird”. An overview of the Twitter plug-ins and the way they look can be found here: twitter.com/about/resources/buttons

If you access a page on our website that contains a plug-in, your browser will create a direct connection with the Twitter servers. The content of the plug-in is transmitted by Twitter directly to your browser and integrated in the page. As a result of the integration Twitter will receive information that your browser has accessed the corresponding page on our website, even if you do not have a Twitter account or if you have not logged into Twitter. This information (including your IP address) is transmitted from your browser directly to a Twitter server in the US and stored there.

If you are logged into Twitter, Twitter can match the visit to our website to your Twitter account. If you interact with the plug-ins, e.g, if you click on the “Tweet” button, this information will also be transmitted to a Twitter server and saved there. The information will also be published on your Twitter account and displayed to your contacts.

You can read about the scope and purpose of the data collection and the further processing and use of the data by Twitter as well as your rights and options for protecting your privacy in the Twitter privacy statements: twitter.com/privacy
If you do not want Twitter to match the data collected via our website directly to your Twitter account, you must log out of Twitter before you visit our website. You can also prevent Twitter plug-ins from loading entirely with add-ons for your browser, such as the script blocker “NoScript” (http://noscript.net/).

Data privacy statement for the use of Instagram

The functions of the Instagram service are integrated in our sites. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content on our sites with your Instagram profile by clicking the Instagram button. This allows Instagram to match your visit to our pages to your user account. Please note that, as the provider of the pages, we do not receive any information about the content of the transmitted data or its use from Instagram. You can find further information on this point in the Instagram privacy policy: instagram.com/about/legal/privacy/

Right to information and contact options

You have the right to information, at no charge, about the data we have saved about you and, if applicable, a right to correct, block or delete this data. If you have questions about the collection, processing or use of your personal data, if you would like information about such data or would like to have it corrected, blocked or deleted or if you would like to revoke consent or object to a particular use of data, please send a written request to our data protection unit:

BIRKENSTOCK GmbH & Co. KG Services
Data security unit
BIRKENSTOCK Campus
53577 Neustadt/Wied
privacy@birkenstock.com