Our Brand



The Marvel That Moves Us

Innovation as part of the family DNA
At the turn of the 20th century, Konrad Birkenstock, direct descendant of German shoemakers Johannes and Johann Adam Birkenstock revolutionized the industry.
Konrad’s inventions of the contoured shoe last and the flexible insole were ground-breaking innovations. His legacy inspired the concept of “Naturgewolltes Gehen” to walk as nature intended. This led to the evolution of the “ideal shoe”, BIRKENSTOCK’s vision of the perfect healthy shoe and inspired later on the invention of the BIRKENSTOCK footbed sandal.
The philosophy of “Naturgewolles Gehen” continues to shape our actions generations later and guides our three core values.

PURPOSE, VISION AND MISSION
OUR PURPOSE
Our purpose is to empower all people to walk the way nature intended.
OUR VISION
Our vision is to give all people access to an anatomically correct footbed.
OUR MISSION
To achieve our vision, we organize our business to adhere to the highest quality standards while striving to reduce our impact on our environment.