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BIRKENSTOCK AND ETRO INTRODUCE THEIR NEW COLLABORATION

10.09.2026

First unveiled during the ETRO Fall/Winter 2026 runway show at Milan Fashion Week, the collection now unfolds worldwide, bringing together two heritage houses united by a shared commitment to craftsmanship, authenticity, and enduring design. The partnership creates a dialogue between BIRKENSTOCK’s functional design principles and ETRO’s rich artisanal heritage and bold aesthetic language, resulting in a collection that is distinctive, versatile, and immediately recognizable.

Marking the first release of the collaboration, the collection introduces reimagined interpretations of two iconic BIRKENSTOCK silhouettes: the Boston and the Gizeh. Originally launched in 1976 and celebrating its 50th anniversary in 2026, the Boston clog is revisited through ETRO’s unmistakable codes. It is joined by the Gizeh, the thong sandal introduced in 1983, reinterpreted in premium suede and nappa leather.

Throughout the collection, ETRO’s signature codes are seamlessly integrated into BIRKENSTOCK’s iconic silhouettes. Paisley motifs, rich textures, and intricate detailing come to life through embroidered accents, long fringe, custom Western-inspired buckles and exclusive Pegasus-branded rivets. Each style is built around BIRKENSTOCK’s anatomically shaped cork-latex footbed, fully wrapped in tonal leather, combining craftsmanship, functionality, and enduring quality. The design extends to the outsole, where BIRKENSTOCK’s signature bone-pattern tread is elegantly paired with ETRO’s iconic Paisley motif, creating a distinctive signature visible with every step.

A sophisticated palette of taupe and chocolate reflects ETRO’s refined aesthetic, while polished hardware and metallic accents introduce a contemporary edge.

The first chapter of the BIRKENSTOCK by ETRO partnership will be available globally from September 10, 2026, on etro.com and 1774.com, as well as selected ETRO and BIRKENSTOCK boutiques and retail partners worldwide.

Further chapters of the collaboration will be revealed in the coming months.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com