News Detail Press

BIRKENSTOCK 1774 Presents a Special Edition for the Holiday Season

22.10.2026

Paris, October 2026 – BIRKENSTOCK 1774 continues the tradition of closing the year with an exclusive selection of festive styles, created especially for the holiday season. Rooted in the brand’s savoir-faire and considered design, the collection celebrates BIRKENSTOCK classics, bringing a contemporary perspective to its heritage while remaining true to the original footbed, whose design aims to offer an experience as close as possible to walking barefoot on natural, yielding ground.

This season builds on the materials introduced previously, extending them into new colors and prints across BIRKENSTOCK’s two most recognizable silhouettes, originally designed by Karl Birkenstock and inspired by the principles of Brutalism. The timeless two-strap Arizona sandal and the iconic Boston clog explore new expressions of festive footwear.

Pony-effect cowhide has become a signature material of the 1774 holiday season and returns in two new colorways: red and zebra. Their boldness is perfectly balanced by black smooth leather lining and silver hardware, offering versatile expressions of contemporary festivity paired with the unmatched function of the footbed.

First introduced in the debut FW24 1774 Holiday collection, the shearling Arizona and Boston are reimagined in a rich dark chocolate hue. Soft shearling envelops the silhouettes inside and out, adding a tactile dimension to the design. The deep brown tone is complemented by silver details, including the signature buckles and rivets. Each pair is crafted with BIRKENSTOCK’s signature anatomically shaped cork-latex footbed, lined with matching suede.

The 1774 FW26 Holiday Collection continues the line’s distinctive approach, revisiting key styles from the BIRKENSTOCK archive through artisanal craftsmanship and a forwardlooking design sensibility.

The 1774 FW26 Holiday Collection will launch on October 22, 2026, and will be available at 1774.com and at select retailers worldwide.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com