Paris and Los Angeles, CA, January 2023 – BIRKENSTOCK and Fear of God are proud to present the Los Feliz, a new footwear proposition designed by Fear of God and developed exclusively with BIRKENSTOCK 1774, the German heritage brand’s special projects and collaborations unit.
Designed with intention, the Los Feliz was rigorously crafted to both honor BIRKENSTOCK’s functional heritage and evoke Fear of God’s inimitable, timeless design language.
“We’re always attempting to create a product that’s rooted in function and necessity, that is preceded by a clear aesthetic point of view,” says Fear of God founder Jerry Lorenzo. The result is the Los Feliz sandal inspired and named by the unique hillside enclaves of Los Angeles neighborhood namesake. Los Feliz is built with the easy, elevated fluidity that defines Fear of God’s design language, while using BIRKENSTOCK’s iconic silhouettes. BIRKENSTOCK CEO Oliver Reichert states, “We are pleased to join forces with Jerry Lorenzo’s Fear of God for an effortlessly versatile collection of elevated craftsmanship. The Los Feliz sandal is a sleek and tangible expression of both brands shared guiding principles of intentionality and inclusivity. By fusing the BIRKENSTOCK footbed and single strap design with Fear of God’s distinct and refined aesthetic, we continue to foster innovation with likeminded visionaries.”
Specific design cues include a deep heel cup, raw edge outsole, as well as an exaggerated, monolithic strap closure that accentuates the shoe’s minimal look and feel. Offered in two premium uppers—calf suede and wool felt—the Los Feliz wraps BIRKENSTOCK’s signature cork-latex footbed in tonal suede.
Made in Germany, the Los Feliz is available in both adult and children’s sizing, marking the first ever BIRKENSTOCK 1774 collaboration shoe offered for kids. The adult iteration boasts 5 effortless colorways, a higher profile, and 10mm sole made from TPU translucent rubber. This detail acts as a subtle nod to Fear of God’s signature footwear, as well as BIRKENSTOCK’s renowned functionality and durability while imbuing the Los Feliz with a sophisticated edge.
The Los Feliz for adults in suede is offered in three colorways: Ash, Cement and Taupe, and will be available exclusively at Fearofgod.com and 1774.com on January 25 and select global retailers on January 27.
The Los Feliz for adults in wool felt is offered in two colorways: Cement Melange and Ash Melange, and will be available exclusively at Fearofgod.com and 1774.com on February 22 and select global retailers on February 24.
The Los Feliz for kids is offered in Taupe suede and Cement Melange wool felt, and will be made available beginning on January 25 and February 22, respectively.
Chief Communications Officer
Birkenstock Group B.V. & Co. KG
About Fear of God
Founded in 2013, Fear of God is a luxury fashion brand based in Los Angeles, California. Recognized for its distinct interpretation of the American expression, Fear of God offers timeless shapes and silhouettes that bridge the gap between runway and wardrobe. Utilizing luxury materials and fine craftsmanship, Fear of God re-envisions tailoring through the lens of sportswear to continually challenge the notion of modern American fashion.
BIRKENSTOCK is a global brand which embraces all consumers regardless of age, social and educational background, ethnicity or gender and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless "super brand" with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“naturgewolltes Gehen”).
With around 5,500 employees worldwide, the fast-growing family business in its sixth generation is one of the oldest still active companies with German roots and one of the largest employers of the industry. BIRKENSTOCK manufactures almost exclusively in its own production facilities, which goes hand in hand with a high level of transparency and control over its manufacturing conditions. BIRKENSTOCK products are sold in over 100 countries on all continents.
BIRKENSTOCK runs 16 operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania, where a new plant is currently being built with investments of EUR 120 million. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, Dubai and India.
Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz, Germany
You can find our online shop at www.birkenstock.com