1774 X Fear of Good

01/20/2023

BIRKENSTOCK AND
FEAR OF GOD
PRESENT THE LOS FELIZ

Paris and Los Angeles, CA, January 2023 – BIRKENSTOCK and Fear of God are proud to present the Los Feliz, a new footwear proposition designed by Fear of God and developed exclusively with BIRKENSTOCK 1774, the German heritage brand’s special projects and collaborations unit.

Designed with intention, the Los Feliz was rigorously crafted to both honor BIRKENSTOCK’s functional heritage and evoke Fear of God’s inimitable, timeless design language.

“We’re always attempting to create a product that’s rooted in function and necessity, that is preceded by a clear aesthetic point of view,” says Fear of God founder Jerry Lorenzo. The result is the Los Feliz sandal inspired and named by the unique hillside enclaves of Los Angeles neighborhood namesake. Los Feliz is built with the easy, elevated fluidity that defines Fear of God’s design language, while using BIRKENSTOCK’s iconic silhouettes. BIRKENSTOCK CEO Oliver Reichert states, “We are pleased to join forces with Jerry Lorenzo’s Fear of God for an effortlessly versatile collection of elevated craftsmanship. The Los Feliz sandal is a sleek and tangible expression of both brands shared guiding principles of intentionality and inclusivity. By fusing the BIRKENSTOCK footbed and single strap design with Fear of God’s distinct and refined aesthetic, we continue to foster innovation with likeminded visionaries.”

Specific design cues include a deep heel cup, raw edge outsole, as well as an exaggerated, monolithic strap closure that accentuates the shoe’s minimal look and feel. Offered in two premium uppers—calf suede and wool felt—the Los Feliz wraps BIRKENSTOCK’s signature cork-latex footbed in tonal suede.

Made in Germany, the Los Feliz is available in both adult and children’s sizing, marking the first ever BIRKENSTOCK 1774 collaboration shoe offered for kids. The adult iteration boasts 5 effortless colorways, a higher profile, and 10mm sole made from TPU translucent rubber. This detail acts as a subtle nod to Fear of God’s signature footwear, as well as BIRKENSTOCK’s renowned functionality and durability while imbuing the Los Feliz with a sophisticated edge.

The Los Feliz for adults in suede is offered in three colorways: Ash, Cement and Taupe, and will be available exclusively at Fearofgod.com and 1774.com on January 25 and select global retailers on January 27.

The Los Feliz for adults in wool felt is offered in two colorways: Cement Melange and Ash Melange, and will be available exclusively at Fearofgod.com and 1774.com on February 22 and select global retailers on February 24.

The Los Feliz for kids is offered in Taupe suede and Cement Melange wool felt, and will be made available beginning on January 25 and February 22, respectively.

Press contact

Jochen Gutzy

Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Post address:
Sedanstraße 4
D-50668 Köln

E-mail:
media@birkenstock.com

About Fear of God

Founded in 2013, Fear of God is a luxury fashion brand based in Los Angeles, California. Recognized for its distinct interpretation of the American expression, Fear of God offers timeless shapes and silhouettes that bridge the gap between runway and wardrobe. Utilizing luxury materials and fine craftsmanship, Fear of God re-envisions tailoring through the lens of sportswear to continually challenge the notion of modern American fashion.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

01/20/2023