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Markus Bensberg steps back from operations while remaining closely linked to the company


With the completion of the closing, Markus Bensberg is stepping back from operations to fully focus on his role as CEO of Alex Birkenstock’s family office. The successful and rapidly growing family office manages Alex Birkenstock's manifold entrepreneurial activities, such as the development of international real estate projects and the management of large properties. As Alex Birkenstock continues to hold a financial stake in BIRKENSTOCK, Markus Bensberg will remain closely connected with the company. Oliver Reichert is the sole CEO of the BIRKENSTOCK Group with immediate effect.

Markus Bensberg can look back on an impressive 30-year career at BIRKENSTOCK. After joining the company in February 1991, he took on a variety of management functions in a wide range of areas of responsibility over the course of three decades, particularly in sales and product development. Since the restructuring of the Group at the end of 2012, Markus Bensberg and Oliver Reichert have jointly led the company, paving the way for a unique success story.

Markus Bensberg: “The successful completion of the closing is a good time for my decision. Those who know me better know that I have always been and will remain very closely connected to the company and the Birkenstock family. BIRKENSTOCK is and will always be my greatest passion. With Oliver Reichert as CEO, I know that BIRKENSTOCK is in the best hands. My thanks go to our employees, customers and partners. I am proud of what we have achieved together in recent years and grateful that I have been able to make a contribution. After three intensive decades, however, I am now looking forward to setting new professional priorities. Besides that I want to give my family more space in the future.”

Oliver Reichert: “I would like to thank Markus Bensberg for his commitment and high level of dedication and for the always excellent cooperation based on trust over the past years. Together, we have repositioned the company in all areas and set the course for tremendous growth through massive investments in product development, production, sales and logistics - creating more than 2,000 new jobs since the end of 2012 and sharpening the profile of BIRKENSTOCK as a global lifestyle brand. Markus Bensberg knows the company and the industry like no one else and has played a key role in shaping the transformation with this wealth of experience. I am therefore pleased that he will remain closely tieds with both me personally and the company.”


BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.

Contact - News Birkenstock



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