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BIRKENSTOCK wins Footwear Plus Company of the Year Award 2021


Novato, California / Linz am Rhein, Rhineland-Palatine, 2 March 2022 – BIRKENSTOCK, the iconic German footwear brand and inventor of the footbed with a family tradition in shoe making of almost 250 years, has been honored as “Company of the Year 2021” by Footwear Plus. The awards, which are highly recognized in the industry, are presented by the Footwear Plus magazine, a leading B2B publication of the footwear industry, published in the US and read by industry decision-makers worldwide. The Plus Awards, now in its 23rd year, recognize excellence in design and retail across major categories. The winners were determined by the votes of thousands of industry insiders and consumers.

“2021 was another record year for Birkenstock”, says Oliver Reichert, CEO of the BIRKENSTOCK Group. “It was such a busy year with a few highly rewarded high-profile collaborations, including our project with Jil Sander, a number of exciting new product drops and fantastic progress in our closed-toe footwear business. Our business has performed extremely well, across all categories, sales channels and markets. I am truly impressed and grateful for the passion our teams and partners have shown in making 2021 the most successful year in our company's history while serving our millions of fans around the globe. I say this with humility as 2021 was a tough year with quite some challenges for our industry as a whole.”

David Kahan, CEO Birkenstock Americas, adds: “On behalf of our entire global organization, we are pleased to receive the Plus Award. Being recognized by our peers and, most importantly, our valued retail partners, lends validation to our commitment to serving our millions of brand fans who love our products and get so much satisfaction from the Birkenstock brand.”

“Congratulations to Birkenstock on winning the prestigious ‘Company of the Year’ Plus Award,” says Greg Dutter, Editorial Director of Footwear Plus. “A year highlighted by the company’s acquisition by L Catterton, Birkenstock continued to push the envelope on all fronts: new products, categories and another multi-million investment initiative that creates 1,000 new jobs in Germany. Despite massive pandemic disruptions, Birkenstock continued to be a top and trusted resource for its retail partners.”

The award-winning Footwear Plus magazine is the leading B2B fashion publication of the footwear industry. In a world of instant messages, texting, daily e-mail blasts, junk mail, 24-hour news outlets and tickers across the bottom of countless TV channels, Footwear Plus is a magazine in the truest sense of the format: in-depth, comprehensive and analytical, not to mention beautiful. Industry leaders rely on Footwear Plus to educate, inform, provoke and inspire.

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BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.

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