Great distinction for the global lifestyle brand: Footwear News recognized the traditional company’s outstanding merits with the prestigious prize for the third time in just a few years. BIRKENSTOCK had already been selected Brand of the Year in the footwear industry in 2013 and 2017.
At this year’s award ceremony on the 8th of December, which took place <link https: footwearnews.com c events>virtually for the first time, the leading American trade magazine acknowledged the international top position of the quality brand in 2020: BIRKENSTOCK once again found itself at the forefront of the marketplace – and the center of the zeitgeist, becoming the „official home-office shoe“. In the second quarter of this year, the brand’s Arizona sandal was the most-searched shoe in the world as fashion search engine Lyst revealed.
Despite a boost from numerous A-list celebrity fans, who posted photos of themselves wearing the sandal during lockdowns, the brand is much more than a trend but above all represents a powerful shift towards comfort fashion, according to Footwear News. The award for the brand of the year was presented by Hollywood actor Jason Momoa, who has already been a loyal member of the BIRKENSTOCK community since his teenage years. His favourite sandals with the famous orthopedic footbed have accompanied him ever after, in everyday life and all over the world.
“The number of BIRKENSTOCK fans has increased globally amid these unprecedented times. Our products stand for functionality, quality, reliability – and this is what people turn to in particular if things get uncertain. This award serves as a great reminder to concentrate on our core values, which really capture the spirit of our time”, said Oliver Reichert, CEO BIRKENSTOCK Group.
“We are thrilled to be recognized as Brand of the Year by Footwear News, and we share this award with all our valuable retail partners and our millions of brand fans around the world”, added David Kahan, CEO of BIRKENSTOCK Americas.
In fact, the Arizona sandal hasn’t been the only global top seller of the company in 2020 as more people work from home: Its Boston clog was also ranked on the second place of the most desired men’s products in the third quarter of the year according to the latest Lyst survey. The Lyst Index analyses more than eight million fashion items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores, over a three-month period.
