DIOR BY BIRKENSTOCK COLLABORATION INTRODUCED IN PARIS
Paris/Linz am Rhein, 21 January 2022 – For the Dior Men’s Winter 2022-2023 collection designed by Kim Jones, Dior teamed up with Birkenstock for the first time, unveiling two reinvented iconic models.
The Birkenstock Tokio mules and Milano sandals with their anatomically-shaped cork latex footbed are respectively dressed in felt and suede, tinted with the colors of the season and the ever-present Dior Gray. As a tribute to Monsieur Dior’s passion for the art of gardening, they have a functional style thanks to rubber details and industrial buckles, the emblematic feature of the Saddle bag. The result of a unique creative dialogue, the soles of these objects of desire combine the Dior Oblique motif with the German brand’s signature Bone pattern.
As a final surprise, an exceptional version of the Tokio embroidered with delicate flowers by the Vermont ateliers completes the show’s couture silhouettes, a new symbol of Christian Dior’s love of nature. A contemporary ode to function and elegance, reflecting several areas of expertise.
BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.
With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.
Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.