BIRKENSTOCK establishes direct sales for France: Since France – with Paris as one of the few metropolises with global impact on contemporary fashion and culture and as a gravity center for the Zeitgeist – is a key market for BIRKENSTOCK with significance far beyond the country's borders, this is only logical. By directly handling distribution of its products through partner retailers and its online shop, BIRKENSTOCK will be able to serve its French consumers even better, to present a more representative selection of the global collection and to showcase the brand in the best possible way while at the same time being able to intensify the dialogue with the French consumer.
BIRKENSTOCK will propose 400 styles for the French consumers, including sandals and closed shoes for women, men and kids as well as legwear and accessories. The BIRKENSTOCK Natural Skin Care line will also be offered with a range of COSMOS certified natural skin care with face, body and hand/foot care products. Thus, BIRKENSTOCK will create a holistic brand experience and provide additional inspiration at the point of sale.
BIRKENSTOCK opens its showroom and regional office in the heart of the Marais. The 400 square meter showroom is located in a former old printing factory, classified as a French protected historic property. The building offers a big open space that convinces with its versatility in usage. Functional and flexible furniture allows the area to be quickly transformed from office to event space, offering room for content productions and providing a meeting place to showcase the brand, products and its values to the market. The interior concept was conceived by Nick Vinson of Vinson & Co, who has sourced new and vintage furniture, furnishings and décor in a palette of warm wood and classic designs from across Europe.
Laurent Hollander, BIRKENSTOCK Country Manager France, will lead the mainline business and full local team consisting of sales, trade marketing, digital. Previously working with the brand for the last two years on a European level, Laurent Hollander established a good understanding of BIRKENSTOCK. Due to his previous experiences in launching and positioning brands in France, he has also profound knowledge of the market. While creating brand presence in France, he and his team will further intensify the relations between BIRKENSTOCK and retail partners on a local level, align on local customer needs and respond more directly to customer feedback.
Pre-Orders for Fall / Winter 2021 can from now on be placed through BIRKENSTOCK directly. French sales partners can contact Laurent Hollander and his team through its showroom and regional office in Paris to arrange appointments and answer any questions they may have regarding mainline collections and potential partnerships.
46 Rue de Sévigné
BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage. With around 5,200 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, L Catterton and Financière Agache hold a majority stake in the company, making it part of LVMH, world leader in high-quality products. Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.