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03.06.2021

BIRKENSTOCK AND RICK OWENS CONTINUE THEIR PARTNERSHIP FOR A THIRD SEASON

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Following the success of the first two seasons, the partnership between BIRKENSTOCK and RICK OWENS is set to continue.

The original and first project for BIRKENSTOCK re-emphasizes the importance of this project, being more than a collaboration. The designs of the Rick Owens Arizona and Boston styles with extended straps, as well as the Rotterdam were updated with black metal rivets and hardware. All styles come in classic black, varying smooth, soft leather. Additionally, the Arizona and Boston are available in iridescent foiled leather.

‘For our continuation with BIRKENSTOCK, in addition to the longer straps from our first season together, I’ve added a sprinkling of riveting on sandals that could have come from one of my favorite Fritz Lang movies’ states Rick Owens. The collection features the anatomically shaped BIRKENSTOCK cork latex footbed, covered with smooth premium Nappa Leather and the Rick Owens co-branding.

‘Rick Owens continues to play an important role in our partnerships, his voice being totally unique and more relevant than ever. We are proud to partner with this independent designer on such level’ states BIRKENSTOCK CEO Oliver Reichert.

The collection will be available to shop from June 4th 2021 at 1774.com, rickowens.eu and flagship stores, and select partners worldwide.

Contact - News Birkenstock

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Contact - News Birkenstock

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