News Detail Press

21.06.2021

Jil Sander and Birkenstock launch a collaboration

Autumn-Winter 2021-22

BRKENSTOCK and Jil Sander are pleased to present their first collaborative project. In a collection conceived by Creative Directors Lucie and Luke Meier for life in nature, the unisex shoes and sandals for Jil Sander+ blend the sense of luxury, comfort, and design of Jil Sander with the authentic Birkenstock silhouette.

The result of the combined effort are four different models; three of them radical redesigns of classic BIRKENSTOCK styles and one, a completely new design development. Balancing construction with BIRKENSTOCK’s DNA and know-how, the Meiers have found a synthesis, an edge, between purpose and design, giving a different spirit to sandals which have become contemporary icons.

‘We chose to work with Jil Sander, believing in the new interpretation of Lucie and Luke Meier. In our view, they have given this important brand relevance and authenticity. Together we achieved what we always strive for – real newness and product innovation.’ – Oliver Reichert, BIRKENSTOCK CEO.

“We have worn Birkenstocks for as long as we can remember. They are comfortable to wear, but also comforting. They have been with us in some remarkable places, from camping in the Canadian wilderness to sitting fireside in the Swiss Alps. However the quality and integrity of BIRKENSTOCK is what convinced us to work with them." - Lucie and Luke Meier, Creative Directors, Jil Sander.

The three existing models, the Arizona, Milano and the Berlin, are all reimagined, sporting an exaggerated silhouette with rounded, wider and higher profile and larger outsoles, resulting in a strong look and grounded footprint. The palette is clear, graphic, and natural: cream, olive and black.

Enlarged and elongated, the straps, in pure, raw edged calfskin or suede simultaneously add a rougher and softer feel to the sandals. The redesigned buckles are thinner, in precious satin nickel. The new Velan model is a reinvention of the Berlin closed-toe sandal, with a soft nappa strap to wrap around the ankles.

The collection will be available at jilsander.com, 1774.com and mytheresa.com exclusively for one week from July 1st, then at select retailers and Jil Sander stores worldwide from July 8th.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com