PERSONALITY CAMPAIGN CONTINUES WITH A SERIES OF INTIMATE PORTRAITS OF AUTHENTIC INDIVIDUALS IN THEIR OWN BIRKENSTOCKS
BIRKENSTOCK is a truly universal brand; worn all over the world, by all parts of society, regardless of status, age, gender or race. The concept of quality and function, health and wellbeing are translated in its iconic footwear and new categories that express the lifestyle associated with the brand.
Following a series of portraits with the likes of Ryan McGinley, Luna Truffaut and Nobel Prize Winner Thomas Südhof, the campaign continues the collaboration with photographer Jack Davison.
The concept remaining identic – authentic personalities, captured in their own environment without any styling or briefing. Indivi- duals shot in their very own Birkenstocks, their favorite pair – convinced wearers.
For the 2019 campaign, British photographer Jack Davison visited personalities in New York and Somerset, UK to continue a timeless ever-growing portfolio for BIRKENSTOCK.
A well-worn Birkenstock becomes part of the daily life of their owner for many years, they become part of your story. Again, no current product is featured in the campaign, sending a reminder about the importance of being one’s authentic self.
‘The campaign is a highly personal take on one’s relationship with a Birkenstock sandal, the point being that we don’t need to convey a commercial message but express our appreciation of the loyalty and authenticity of some of our key customers. Those that genui- nely live in Birkenstocks’ says CEO Oliver Reichert.
The campaign continues to grow a timeless portfolio. The new portraits show Jack Davison doing a self-portrait with his dog. Legendary Grace Coddington, is captured at home in her favorite pair in New York.
Founders of i-D Magazine Terry and Tricia Jones were shot in their Somerset barn with their Madrid and Arizona sandals. Further portraits are set to appear in December issues for this longterm campaign that is set to appear in global print titles.