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Hitting the Great Outdoors: BIRKENSTOCK Adventure Sandals and Globetrotter Get the Outdoor Season Underway

Neustadt (Wied) ,
06.06.2019

Together with Globetrotter – Europe’s largest independent outdoor goods retailer – BIRKENSTOCK is celebrating the launch of its outdoor collection including the new Adventure Sandals in June. Get active and savor the moment: the summer months are often all about exploring the great outdoors. And it’s now possible to do so in the new BIRKENSTOCK Adventure sandals, which boast an innovative and exceptionally durable sole for footbed-based comfort, even on rugged terrain. 

Thanks to the newly developed, extremely sure-footed BIRKENSTOCK Adventure sole, your favorite sandals are now available as versatile and active models. For the very first time, a two-component polyurethane sole has been fused directly onto the original BIRKENSTOCK cork-latex footbed using cutting-edge injection technology. This results in exceptionally nonslip, low-abrasion, and flexible styles with midsole cushioning to significantly reduce impacts, as well as an ultra high-grip sole for a steady footing on all terrain. The BIRKENSTOCK footbed can once again be relied upon in the Adventure collection. Modeled on a natural footprint in the sand, it offers ample space for the toes and helps to ease the burden on the feet.

German Launch in Conjunction with Globetrotter

The new BIRKENSTOCK Adventure sandals are being launched in Germany in partnership with Globetrotter, the country’s largest outdoor goods retailer, in time for the start of the meteorological summer. In June, outdoor enthusiasts can see the benefits of the new BIRKENSTOCK sole technology for themselves at the Globetrotter stores in Berlin, Cologne, Frankfurt, Hamburg, Munich and Stuttgart.

Ready for the Outdoor Season – Feet First

The Milano, a BIRKENSTOCK classic, and the new Sonora model offer firm grip on uneven terrain thanks to their heel strap. The Adventure version of the Arizona is ideal for woodland and meadowland walks, with the feminine form of the Sierra model rounding off the collection. 

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

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