18.05.2022
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#BIRKENSTOCKxADERERROR
Paris, 18 May 2022 – BIRKENSTOCK, the iconic German footwear brand and inventor of the footbed with a family tradition in shoemaking of almost 250 years and South Korean fashion brand ADERERROR are pleased to announce their brand-new product collaboration.
ADERERROR layers its own creative vision over four of BIRKENSTOCK’s timeless footwear styles. The limited-edition range of unisex styles is intended for all-day wear and all occasions, to be worn by any individual who appreciates quality, comfort, and technical details. The BIRKENSTOCK x ADERERROR collection is made in Germany with a unique, anatomically shaped footbed.
The partnership between BIRKENSTOCK and ADERERROR takes creative cues from snow sports, more specifically the technical features of ski boots. The ratchet closure found on BIRKENSTOCK’s Gizeh, Arizona, and Milano models is inspired by the ADERERROR slogan “But near missed things,” a phrase that reflects ADERERROR’s fondness for unfamiliar and unique details. The fourth model, BIRKENSTOCK’s robust A630 PU Clog remains faithful to its original design and acts to compliment the three open-toed styles. Each of the four models features a co-branded silicone pin in the shape of ADERERROR’s signature block logo. The accompanying campaign titled “TOO PASSIONATE TO STOP’ illustrates humanistic passion and spirit in both a physical and psychological sense, through the medium of a one-of-a-kind choreographed performance.
Focusing on expression, creativity, and most importantly cultural communication, ADERERROR was founded in 2014 by a diverse team from different backgrounds. Above and beyond fashion, ADERERROR endeavors to influence the way we see the world around us. Used across the collaboration, the brand’s signature shade of Z-blue represents the passion of youth.
The collection will pre-launch at 1774.com and adererror.com on May 19, then from ADERERROR retail locations in Korea on May 20, before releasing globally with selected retailers on May 21.
THE COLLECTION
Gizeh Tech ADERERROR
The BIRKENSTOCK Gizeh is a versatile classic. Our timeless thong sandal combines optimum grip with a minimalist design. The Gizeh is crafted from Z-blue nubuck leather, featuring a special tech closure sourced from Switzerland. The made-in-Germany model is finished with a co-branded badge attached to the upper.
Arizona Tech ADERERROR
The BIRKENSTOCK Arizona has been embraced by people of all walks of life, from all around the world, making it a favorite for many. The Arizona is crafted from black-grain steer leather, featuring a special tech closure sourced from Switzerland. The made-in-Germany model is finished with a co-branded badge attached to the upper.
Milano Tech ADERERROR
The BIRKENSTOCK Milano combines a considered fit with classic design, plus the addition of a rear strap. The Milano is crafted from soft, white-grain leather, featuring a special tech closure sourced from Switzerland. The made-in-Germany model is finished with a co-branded badge attached to the upper.
A630 PU Clog
The A630 PU Clog excels when it comes to stringent hygiene standards and reliable nonslip properties. Its enclosed design and the nonslip treaded sole offer reliable grip. Its oil and grease-resistant material is also water-resistant, allowing it to be cleaned efficiently and thoroughly. The made-in-Germany model is finished with a co-branded badge attached to the upper.
About ADERERROR
A creative fashion brand ADERERROR based in South Korea focuses on the expression of things that people miss in everyday life based on the brand philosophy ‘But near missed things’. ADERERROR re-edits pictures, videos, space, design, art and objects in their own way to suggest a new cultural experience. By being inspired by anything that could be recognized by people, ADERERROR designs communication pursuing the brand’s essential value.
About BIRKENSTOCK
BIRKENSTOCK is a global brand which embraces all consumers regardless of age, social and educational background, ethnicity or gender and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless "super brand" with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“naturgewolltes Gehen”).
With around 5,500 employees worldwide, the fast-growing family business in its sixth generation is one of the oldest still active companies with German roots and one of the largest employers of the industry. BIRKENSTOCK manufactures almost exclusively in its own production facilities, which goes hand in hand with a high level of transparency and control over its manufacturing conditions. BIRKENSTOCK products are sold in over 100 countries on all continents.
BIRKENSTOCK runs 16 operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania, where a new plant is currently being built with investments of EUR 120 million. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, Dubai and India.
Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz, Germany
You can find our online shop at www.birkenstock.com
Press contact
Jochen Gutzy
Chief Communications Officer
Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz
Postal address:
Sedanstraße 4
D-50668 Köln
E-mail:mediabirkenstockcom
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