News Detail Press

09.08.2021

BIRKENSTOCK continous its collaboration with PROENZA SCHOULER

BIRKENSTOCK and Proenza Schouler, the New York ready-to-wear brand founded by Jack McCollough and Lazaro Hernandez in 2002, are proud to continue their partnership with a new unisex capsule collection that expands on the collaboration’s original designs through an experimentation with color.

United by their common appreciation for form and functionality, the collection is inspired by a combination of utilitarian workwear and athletic footwear. Executed in a polished, specchio calf leather, the shoes feature a hook-and-loop closure in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic BIRKENSTOCK sandals, Arizona and Milano.

The collaboration showcases iconic Proenza Schouler palettes with vibrant cobalt blue, rustic luggage burgundy, and elevated neutrals in black and ecru; a transitional color range intended to carry the wearer from late summer to early fall. “Founders Jack McCollough and Lazaro Hernandez have been valuable partners that are completely aligned with our core values, two creatives that strive to find the perfect balance between form and functionality” – Oliver Reichert, CEO, BIRKENSTOCK.

“We are thrilled to expand on our collaboration with BIRKENSTOCK. BIRKENSTOCK and Proenza Schouler both share a common respect and admiration for the craftmanship and detailed work that is integral to all of our products. We are excited to pick-up where we left off and expand on the collection with fresh colorways that feel very in the moment and true to our brand.” – Jack McCollough and Lazaro Hernandez

For this special re-issue, BIRKENSTOCK and Proenza Schouler have enlisted photographer Collier Schorr to capture King Princess as the face of the campaign. The New York native singer and songwriter emulates the artistic and unapologetic individualism that is heritage to both brand identities.

The capsule collection will be available at 1774.com, proenzaschouler.com, select BIRKENSTOCK and Proenza Schouler retail locations, as well as select retailers worldwide from August 12th.

ABOUT PROENZA SCHOULER

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design eventually collaborating on their senior thesis, which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York. Known for drawing inspiration from contemporary art and youth culture and the combination of traditional tailoring techniques with custom developed fabrics, Proenza Schouler has played an important role in reinvigorating American fashion. Proenza Schouler won the inaugural CFDA Vogue Fashion Fund Award, and has won five CFDA awards including Accessory Designer of the Year and Womenswear Designer of the Year. The brand has a flagship boutique located at 121 Greene Street in New York as well as two pop up locations in Greenwich, CT, and East Hampton, NY, and is sold in over 350 doors worldwide.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com