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09.08.2021
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BIRKENSTOCK continous its collaboration with PROENZA SCHOULER

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BIRKENSTOCK and Proenza Schouler, the New York ready-to-wear brand founded by Jack McCollough and Lazaro Hernandez in 2002, are proud to continue their partnership with a new unisex capsule collection that expands on the collaboration’s original designs through an experimentation with color.

United by their common appreciation for form and functionality, the collection is inspired by a combination of utilitarian workwear and athletic footwear. Executed in a polished, specchio calf leather, the shoes feature a hook-and-loop closure in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic BIRKENSTOCK sandals, Arizona and Milano.

The collaboration showcases iconic Proenza Schouler palettes with vibrant cobalt blue, rustic luggage burgundy, and elevated neutrals in black and ecru; a transitional color range intended to carry the wearer from late summer to early fall. “Founders Jack McCollough and Lazaro Hernandez have been valuable partners that are completely aligned with our core values, two creatives that strive to find the perfect balance between form and functionality” – Oliver Reichert, CEO, BIRKENSTOCK.

“We are thrilled to expand on our collaboration with BIRKENSTOCK. BIRKENSTOCK and Proenza Schouler both share a common respect and admiration for the craftmanship and detailed work that is integral to all of our products. We are excited to pick-up where we left off and expand on the collection with fresh colorways that feel very in the moment and true to our brand.” – Jack McCollough and Lazaro Hernandez

For this special re-issue, BIRKENSTOCK and Proenza Schouler have enlisted photographer Collier Schorr to capture King Princess as the face of the campaign. The New York native singer and songwriter emulates the artistic and unapologetic individualism that is heritage to both brand identities.

The capsule collection will be available at 1774.com, proenzaschouler.com, select BIRKENSTOCK and Proenza Schouler retail locations, as well as select retailers worldwide from August 12th.

 

ABOUT PROENZA SCHOULER

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design eventually collaborating on their senior thesis, which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York. Known for drawing inspiration from contemporary art and youth culture and the combination of traditional tailoring techniques with custom developed fabrics, Proenza Schouler has played an important role in reinvigorating American fashion. Proenza Schouler won the inaugural CFDA Vogue Fashion Fund Award, and has won five CFDA awards including Accessory Designer of the Year and Womenswear Designer of the Year. The brand has a flagship boutique located at 121 Greene Street in New York as well as two pop up locations in Greenwich, CT, and East Hampton, NY, and is sold in over 350 doors worldwide.

 

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.

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