News Detail Press

Neustadt (Wied)/Paris ,
10.01.2019

BIRKENSTOCK AND RICK OWENS LAUNCH SEASON 2 WITH POP-UP SHOPS IN PARIS, HONG KONG AND SHANGHAI

Following the debut of the second collaboration of Men’s and Women’s runway styles in the Rick Owens Spring / Summer 2019 shows, the first release of the second collaboration is set to be unveiled with pop-up shops at Le Bon Marché in Paris and the I.T Group in Hong Kong and China.

The installations, made of black raw cork, wool felt, and natural rubber will launch at Le Bon Marché Paris on January 17^th, 2019. The pop-up shop concept is extended further to the I.T Group with locations in Hong Kong, Shanghai, Beijing and Chengdu. Launch events at the I.T Group will take place on January 23^rd in Hong Kong and January 25^th in Shanghai and will be hosted by Michèle Lamy. The collection will also go live on the newly-launched BIRKENSTOCK 1774 website and across all Rick Owens channels on February 8^th. Focusing on new styles, Rick Owens delivers his take on the ARIZONA sandal, the ROTTERDAM sandal and the ROTTERHIKER boot. Prices will range from 287 € (430 USD) to 522 € (780 USD).

The new Rotterdam styles feature different colored and extended logo straps. The upper straps incorporate a metal squeeze buckle closure. The EVA outer sole is the same colorway as the cork sole and blends seamlessly with the foot bed. The Rotterhiker boot includes a metal buckle on the upper strap for easy fastening as well as a logo strap on the lower part. Prominent design detail is the elongated shoe tongue and the translucent rubber sole, featuring the original BIRKENSTOCK footbed. The classic Arizona silhouette has elongated straps and will come in different metallics and color-block colorways that add a new dimension to the collection.

The second release of Spring / Summer 2019 styles will launch in March 2019.

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Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com