News Detail Press

Neustadt (Wied)/Paris ,
21.06.2018

BIRKENSTOCK AND RICK OWENS EXTEND THEIR COLLABORATION FOR A SECOND SEASON

SELECT STYLES PREMIERING AT THE

SPRING/SUMMER 2019 RICK OWENS MENSWEAR SHOW IN PARIS

Following the successful launch of the first collection which had its global premier at the BIRKENSTOCK BOX in Los Angeles, the Birkenstock x Rick Owens collaboration extends to a second season. With season one, the focus was on corrupting iconic Birkenstock styles with a Rick Owens take. The second season will have a focus on new developments, as Rick has re-designed the cult new ROTTERDAM sandal and the ROTTERHIKER boot. A shaggy suede Birkenstock Arizona handdipped by the Rick Owens Studio will also form part of what will be a compelling second season.

‘I keep looking for a balance between responsibility, wellbeing and hedonism and pursuing this collab feels like a good way to go there’, says Rick Owens. The full collaboration will be revealed at a later date and will be showcased in retail installations with select partners worldwide. ‘The first collection has been such a success, both in terms of visibility and commercial reach. It also emphasized our focus on handmade manufacturing and allows us to explore a new market’ states BIRKENSTOCK CEO Oliver Reichert.

All bespoke BIRKENSTOCK x Rick Owens styles will be available from December 2018.

#BIRKENSTOCKxRICKOWENS

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com