VOGUE (UK): BIRKENSTOCKS Are Officially The Sandals Of 2020
In 2020, online searches for the Arizona model increased 225 percent in the second quarter. This was determined by the global fashion search platform LYST.
In addition, the collaborations with Rick Owens, Valentino and Proenza Schouler generated great media interest worldwide. That's why the renowned fashion magazine VOGUE declared BIRKENSTOCK's models the "Official Sandal of the Year."
The article by VOGUE editor Alice Newbold analyzes the background to the success and sheds light on what the pandemic quarantine and the associated home office days have to do with it.
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