NZZ (SUI): BIRKENSTOCK: The former health shoe is in demand as never before in the fashion world
Fashion journalist Silvia Ihring delved far into the company's past and analyzes the influence of colors, top designers and global fashion competition on the way from a purely functional feel-good shoe to a coveted fashion item. In doing so, she illuminates both the background of the first attempts to shed the once staid image of the health sandal through colors and the later entrepreneurial decisions to cause a stir in the world of top fashion.
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