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NZZ (SUI): Image change from eco to fashion

What do colors have to do with success? Since when has the image of "ugliness" helped success in the fashion world? And how did, of all things, foreign fashion houses with BIRKENSTOCK copies provide the impetus for their own collaborations with star designers? An analysis by the Swiss NZZ about the development of the functional health sandal into a fashion must-have.


NZZ (SUI): BIRKENSTOCK: The former health shoe is in demand as never before in the fashion world

Fashion journalist Silvia Ihring delved far into the company's past and analyzes the influence of colors, top designers and global fashion competition on the way from a purely functional feel-good shoe to a coveted fashion item. In doing so, she illuminates both the background of the first attempts to shed the once staid image of the health sandal through colors and the later entrepreneurial decisions to cause a stir in the world of top fashion.

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Contact - News Birkenstock
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