HYPEBEAST (HK): How Birkenstocks Became the Perfect Shoe of the Moment
For almost 250 years, shoes and sandals by BIRKENSTOCK have above all stood for quality, longevity and foot health. Only in recent years, the public perception changed. Nowadays, the brand’s products are considered cool, innovative and stylish.
The fashion platform HYPEBEAST asked fashion and design experts, retail managers and creatives for their opinion to find the reasons for this change of image. The results were manifold: in addition to the prestigious collaboration with renowned fashion houses and designers, the star-studded BIRKENSTOCK fan base and the effects of working from home during the pandemic, factors like quality, sustainability and tradition are still key reasons for the brand’s global success.
read more
