Skip navigation
23.08.2021
section-bg-footwear-mainheader.jpg

HANDELSBLATT (D): BIRKENSTOCK invests 100 million euros

The market needs new shoes. And to meet the increased demand, BIRKENSTOCK is not only building a new plant, but also investing heavily in its largest production facility in Görlitz. In Handelsblatt, Peter Brors explains the background and plans for the sales offensive.

Scroll

HANDELSBLATT (D): Birkenstock launches sales offensive: 100 million for new plants

BIRKENSTOCK's growth course continues to pick up speed. In order to be able to produce the additional 10 million pairs of shoes for the increasingly important Asian market, the German shoe manufacturer is investing millions. On the one hand in the largest production site in Görlitz and on the other hand in an additional plant in Germany. 

The deputy editor-in-chief of the "Handelsblatt" Peter Brors about the announced million investments, the state of affairs in the search for a new production site and the reaction of IG Metall to the company's plans.

Read more:
to the article (in german) 

BIRKENSTOCK respects the copyright rules. This is why you only find a short summary of the article here. To read the full article, please click on the corresponding link.

Contact - News Birkenstock

Press review

03.11.2021

TZ (GER): Hermann Gerland - Legend in BIRKENSTOCK

Read more
30.09.2021

WiS (D): 30 years of BIRKENSTOCK in Bernstadt

Read more
24.08.2021

GQ (UK): Birkenstock - The must-have 2021

Read more
23.08.2021

HANDELSBLATT (D): BIRKENSTOCK invests 100 million euros

Read more
13.08.2021

WELT (GER): How healthy are comfortable shoes?

Read more