Skip navigation
menu
  • About us
    • Profile
    • Core Values
    • Strategy
    • Leadership Team
    • History
    • BIRKENSTOCK worldwide
  • Our brand
    • Purpose
    • Walking As Nature Intended
    • Materials
    • Production and Manufacturing
    • Sustainability
    • Brand Protection
  • Investor Relations
  • Newsroom
    • News & Events
    • Brand Stories
    • Media Contact
    • Media Downloads
  • Career
    • Workplace
    • Career Opportunities
    • Job Portal
  • Contact
    • Contact
    • Suppliers
    • Reseller
  • shop
    flags-de
16.03.2015

The New Yorker (US): "Sole Cycle"

What do Pablo Picasso, Meret Oppenheim and BIRKENSTOCK have in common? According to US journalist Rebecca Mead, a lot. Get ready to be surprised with her article "Sole Cycle - The homely Birkenstock gets a fashion makeover." surprise.

section-bg-footwear-mainheader.jpg

What do Pablo Picasso, Meret Oppenheim and BIRKENSTOCK have in common? According to U.S. journalist Rebecca Mead, they have a lot in common - including the connection between the domestic and the erotic in Oppenheim's artwork and function and design at BIRKENSTOCK.

From this, Mead tells the story of change at BIRKENSTOCK. Knowledgeable and researched in detail. With extensive interviews, visits to the factory in Görlitz and the former company headquarters in Neuwied. And here's the secret: Everything she predicted and described about the development of BIRKENSTOCK has come true in the last few years.

to the article

BIRKENSTOCK respects the copyright rules. This is why you only find a short summary of the article here. To read the full article, please click on the corresponding link.

Contact - News Birkenstock

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

Contact - News Birkenstock

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

Teilen

Press review

03.11.2021

TZ (GER): Hermann Gerland - Legend in BIRKENSTOCK

Read more
30.09.2021

WiS (D): 30 years of BIRKENSTOCK in Bernstadt

Read more
24.08.2021

GQ (UK): Birkenstock - The must-have 2021

Read more
23.08.2021

HANDELSBLATT (D): BIRKENSTOCK invests 100 million euros

Read more
13.08.2021

WELT (GER): How healthy are comfortable shoes?

Read more
  • Newsroom
    • News & Events
    • Brand Stories
    • Media Contact
    • Media Downloads
  • Career
    • Workplace
    • Career Opportunities
    • Job Portal
  • Social media
    • icon-instagram
    • icon-facebook
    • icon-pinterest
    • icon-youtube
    • icon-linkedin
  • LEGAL INFORMATION
  • Data protection
  • Customer Service
  • Cookie settings

TOP

Birkenstock © 2025 Birkenstock
  • About us
      • Profile
      • Core Values
      • Strategy
      • Leadership Team
      • History
      • BIRKENSTOCK worldwide
  • Our brand
      • Purpose
      • Walking As Nature Intended
      • Materials
      • Production and Manufacturing
      • Sustainability
      • Brand Protection
  • Investor Relations
  • Newsroom
      • News & Events
      • Brand Stories
      • Media Contact
      • Media Downloads
  • Career
      • Workplace
      • Career Opportunities
      • Job Portal
  • Contact
      • Contact
      • Suppliers
      • Reseller
  • shop
  • Language
    • German

Load more