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16.03.2015
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The New Yorker (US): "Sole Cycle"

What do Pablo Picasso, Meret Oppenheim and BIRKENSTOCK have in common? According to US journalist Rebecca Mead, a lot. Get ready to be surprised with her article "Sole Cycle - The homely Birkenstock gets a fashion makeover." surprise.

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What do Pablo Picasso, Meret Oppenheim and BIRKENSTOCK have in common? According to U.S. journalist Rebecca Mead, they have a lot in common - including the connection between the domestic and the erotic in Oppenheim's artwork and function and design at BIRKENSTOCK.

From this, Mead tells the story of change at BIRKENSTOCK. Knowledgeable and researched in detail. With extensive interviews, visits to the factory in Görlitz and the former company headquarters in Neuwied. And here's the secret: Everything she predicted and described about the development of BIRKENSTOCK has come true in the last few years.

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BIRKENSTOCK respects the copyright rules. This is why you only find a short summary of the article here. To read the full article, please click on the corresponding link.

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