JAPAN - A COUNTRY BETWEEN TRADITION AND INNOVATION
Japan is an island country located in East Asia with 126 million people. It is known for its verdant landscapes, beautiful scenery with four seasons and tranquil temples.
On the contrary, it is also known for its neon-filled commercial hubs, futuristically designed skyscrapers and populous city lives. It is a country where the tradition meets innovation and its unique mixture of custom and modern fascinates the visitors from all over the world.
This mixture is also represented at the fashion scenes in Japan, especially the city TOKYO – a hub for style and culture. The fashion is diverse and inspiring, where you see eclectic anime-inspired outfits to vintage denims to luxurious brand suits. Many Japanese fashion designers have influenced the global fashion industries and it’s experimental and constantly evolving TOKYO fashion continues to stimulate the world.
100 STYLES CAMPAIGN
18 Japanese BIRKENSTOCK lovers with different professions participated in this campaign. Some of the BIRKENSTOCK lovers are: Aoi Yamada, Miyako Takayama, Mala Morgan, Rintaro Asari, Daichi Matsuno and Hiroshi Doiji. These BIRKENSTOCK lovers have matched their own clothes with BIRKENSTOCK's fall/winter products such as sandal, clogs and boots. It is interesting to see the variety of styles that can be worn with BIRKENSTOCKS and there are tips and suggestions on how to combine BIRKENSTOCK shoes and sandals well.
Click here for the stylings.
But also all other consumers can participate in this 100-Styling campaign if they post their BIRKENSTOCK on Instagram. Those who post their own BIRKENSTOCK style with＃BIRKENSTOCK100STYLE' will have their post featured on BIRKENSTOCK's official Instagram. Every month, the best styling will be selected and rewarded with a gift.
Text: Yuka Kobayashi