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Neustadt (Wied)/Florence 14.06.2018

BIRKENSTOCK TAKES OVER THE GIARDINI TORRIGIANI AT THE HEART OF PITTI UOMO 94

A special set design in the historic Torrigiani Gardens showcased the SS19 collection - featuring an unmistakable designer collaboration

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BIRKENSTOCK has showcased the Spring/Summer 19 collection in the historic Torrigiani Gardens. With a spectacular setting in Europe`s largest private garden, a heritage in footwear met a remarkable landscape design. Showing the latest collection of BIRKENSTOCK, it further enhanced the renewed focus on newness of the brand.

Inviting international guests to a spectacular picnic, over 670 guests enjoyed the soundscape of Michel Gaubert to a show styled by the invited designer. The beautiful landscape design set the tone to a runway show, attended by industry influencers including Suzy Menkes, Cathy Horyn, Michele Lamy, Sterling Ruby, Andreas Murkudis, Kostas Murkudis and Christopher Raeburn.

BIRKENSTOCK is developing into a comfort brand, also showing the sleeping systems, the Natural Skin Care and the latest Spring/Summer 19 footwear collection. A strong commitment to the Pitti Uomo fair and underlining its relevance to fashion, BIRKENSTOCK will continue to create a relevant context to communicate its heritage, dating to 1774.

Fotos: © Indigital

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Birkenstock GmbH & Co. KG
Corporate Communications

BIRKENSTOCK Campus
D-53577 Neustadt/Wied

E-Mail: media@birkenstock.com

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Over 670 international guests enjoyed the impressive picnic accompanied by the runway show.
BIRKENSTOCK is developing into a comfort brand, also showing its sleeping systems and Natural Skin Care line.
The strong commitment to the Pitti Uomo fair underlines the relevance of BIRKENSTOCK to fashion.
BIRKENSTOCK has showcased its SS19 collection in the historic Torrigiani Gardens.
The spectacular setting met a remarkable landscape design in Europe’s largest private garden.

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