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NEUSTADT (WIED)/LOS ANGELES, 01.08.2019

BIRKENSTOCK OPENS SECOND COMPANY-OWNED RETAIL STORE IN THE UNITED STATES

VENICE BEACH STORE DELIVERS AN IMMERSIVE BRAND EXPERIENCE IN THE LOS ANGELES AREA

 

BIRKENSTOCK Americas today announced that it has opened its second company-owned retail store in the United States. Located in Venice Beach, California on Abbot Kinney Boulevard, BIRKENSTOCK joins the Venice community on its famous mile-long strip known for eclectic retail boutiques, restaurants and galleries. The Venice Beach store comes after the successful opening of the brand’s first U.S. company-owned retail store in New York City in October 2018.

The Venice Beach location gives the German heritage health-and-wellness brand a new home to serve its passionate and growing customer base in the Los Angeles area.In addition to the iconic sandal styles for which BIRKENSTOCK is famous, the retail space carries a growing range of products for women, men and kids including shoes, boots, socks, bags, belts and the new BIRKENSTOCK NATURAL SKIN CARE line. BIRKENSTOCK Venice will also offer a curated selection of limited-edition designer collaboration styles.

Located at 1208 Abbot Kinney Boulevard, BIRKENSTOCK Venice blends an indoor/outdoor feel evoking a contemporary beach bungalow with courtyard. The store design embodies the rich history of the brand and incorporates core materials including cork and leather to create a light, bright and naturally comfortable space. Abbot Kinney Boulevard has a vibe unlike any other retail corridor in the U.S. due to its unique blend of stores and restaurants married with the independent artistic spirit and beach culture that makes Venice Beach so special.

“Doing retail as a brand today means entertaining people,” says Oliver Reichert, CEO of BIRKENSTOCK. “Abbot Kinney Boulevard in Venice Beach, California, is for sure the perfect neighborhood to celebrate our global lifestyle brand. It is a vibrant place that not only gives home to an incredibly large collection of global lifestyle brands and trend setting retailers but also celebrates life and showcases a new generation of urban artists. Being here will keep our brand vivid and will also create visibility for all the innovations in our collection towards a group of enlightened, highly influential consumers.”

BIRKENSTOCK teamed up with Venice Beach born-and-raised film director and photographer, ACE NORTON, to produce a short film and still portrait campaign that celebrates the unique characters of the community and their feet. Inspired by the free spirit of Venice, the campaign serves as a greeting to the neighborhood and an invitation to BIRKENSTOCK.

In addition, BIRKENSTOCK has partnered with Southern California artists to add fresh colorful artwork to the store environment. The outdoor courtyard includes a vibrant large scale mural by surf inspired painter, ANDY DAVIS. The courtyard also features sculptures of iconic BIRKENSTOCK styles made by artist INGA GUZYTE of recycled skateboard decks.

Opening weekend at the BIRKENSTOCK Venice store will include special gifts and activities along with treats and refreshments from local partners. 10% of sales from the opening week of the BIRKENSTOCK Venice store will be donated to VENICE ARTS, a Venice Beach non-profit focused on transforming the lives of low-income youth through photography and film education. The opening of the Venice Beach store marks the 50th BIRKENSTOCK owned-store globally and the second in the United States.

BIRKENSTOCK Venice at 1208 Abbot Kinney Boulvevard is open 11:00AM-7:00PM every day of the week.

PRESS CONTACT

Birkenstock GmbH & Co. KG
Corporate Communications

BIRKENSTOCK Campus
D-53577 Neustadt/Wied

E-mail: media@birkenstock.com

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