Neustadt (Wied)/New York, 10.09.2017
BIRKENSTOCK and Barneys New York celebrated the launch and US debut of the BIRKENSTOCK BOX x Barneys New York collaboration, a mobile retail concept located at 90 Gansevoort Street directly across from the Whitney Museum of American Art.
A distinguished crowd gathered on Saturday, September 9th to fete the occasion. Guests included CEO and president of Barneys New York Daniella Vitale, Barneys New York Fashion Director Marina Larroudé, Stefano Tonchi, editor in chief of the W magazine, Vogue fashion critic Suzy Menkes, Cecilia Dean from Visionare, the exceptional blogger Leandra Medine, Fashion Director of British Vogue Venetia Scott as well as the models Maartje Verhoef, Julia van Os and Elise Crombez.
BIRKENSTOCK BOX, designed by Gonzalez Haase AAS, consists of stacked, converted freight containers, featuring a site-specific interior designed by Barneys New York Creative Director, Matthew Mazzucca. Architecturally the vertical lines of the containers’ shell directly complement the façade of the Whitney.
BIRKENSTOCK BOX x Barneys New York remains open through September 12th, 2017. It carries the co-created limited-edition Birkenstock shoes, along with a curated assortment of exclusive Barneys New York merchandise, including designer ready-to-wear, handbags, accessories and beauty. The BOX will exclusively carry the BIRKENSTOCK NATURAL CARE skincare line. The foot and hand creams will only be available at the BOX and on Barneys.com until their global launch in 2018.
For more information: BIRKENSTOCKBOX.COM/BARNEYSNEWYORK
Photo: © BFA
BIRKENSTOCK is a global footwear brand that stands for quality, function, and all-round well-being. With more than 3,800 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. The company’s historic roots can be traced as far back as 1774. BIRKENSTOCK was already using the term “footbed” in the 1930s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of enclosed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK Natural Care) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has ten sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States, Brazil, China, Hong Kong, Japan, Denmark, Slovakia, Spain, and the United Kingdom.