
Neustadt (Wied), 29. July 2015

The jury of the ‘freundin perfect piece award’ discussed, tried on and compared more than 1,000 individual fashion articles from 100 different labels. The verdict: “Bartlett”, a model from the BIRKENSTOCK SHOES collection, is one of the perfect pieces for the coming winter. The trendy casual shoes won the award in the category ‘sneakers’. The jury chose a total of 29 ‘perfect pieces’ in the categories– trousers, jackets, bags, accessories and shoes. With this fashion award, ‘freundin’, the prominent German women’s magazine, recommends pieces with a convincing mix of trendiness, quality and suitability for everyday use. For BIRKENSTOCK, this is the second award in series. This spring, Germany’s most prominent footwear manufacturer won the award in the category ‘Trendy sandals’ – for a stylish re-interpretation of the classic, ‘Gizeh’ thong sandal in a spectacular, gold-metallic look.
The focus of the ‘freundin perfect piece award’ is set entirely on the products. The properties of the pieces are what count, not the label. In this, quality and comfort play a particularly decisive role. Simultaneously, the ‘perfect pieces’ must also reflect the essence of the latest seasonal trends. Or, as the editorial department at ‘freundin’ says: ‘It’s all about fashion that is exceptionally comfortable to wear and makes the women who wear it perfectly dressed.’ The ‘perfect piece’ models are determined by a jury with members from the magazine’s editorial department, well-known faces and a magazine reader. Since 2013, the constantly changing members of the jury get together twice a year to choose the most beautiful pieces for the next season. This year, Nikolaus Albrecht, editor-in-chief at ‘freundin’, and Jana Gutsche, fashion editor of the women’s magazine were joined on the jury by actress Jana Ina Zarrella, fashion-designer Thomas Rath and a reader of the magazine.
Sporty, urban style for a casual look
‘Bartlett’ convinced the jury at every step of the way. The high-quality sneakers unite sporty, urban chic with familiar BIRKENSTOCK quality and functionality. As with all other models of the SHOES collection, the unique, anatomically shaped footbed also ensures the extreme comfort of the winner of the ‘perfect piece’ award. Any wearer looking for something cosier on a winter’s day, can quickly and easily exchange the footbed for a warm and fluffy lambskin footbed from BIRKENSTOCK.
Even on wet surfaces, the anti-slip rubber sole with the saw-tooth tread always provides ideal grip. At the same time, an ankle-high shaft ensures ideal support and protection. The women’s model is available in the colours black, white, brown, red and purple. The men’s model, which was, incidentally, not considered in the awards, is available in a choice of black, white, grey and brown. All models of the BIRKENSTOCK SHOES collection are available in two different widths (slim and normal).

PRESS CONTACT
Birkenstock GmbH & Co. KG
Corporate Communications
BIRKENSTOCK Campus
D-53577 Neustadt/Wied
E-mail: media@birkenstock.com
The jury of the ‘freundin perfect piece award’ discussed, tried on and compared more than 1,000 individual fashion articles from 100 different labels. The verdict: “Bartlett”, a model from the BIRKENSTOCK SHOES collection, is one of the perfect pieces for the coming winter. The trendy casual shoes won the award in the category ‘sneakers’. The jury chose a total of 29 ‘perfect pieces’ in the categories– trousers, jackets, bags, accessories and shoes. With this fashion award, ‘freundin’, the prominent German women’s magazine, recommends pieces with a convincing mix of trendiness, quality and suitability for everyday use. For BIRKENSTOCK, this is the second award in series. This spring, Germany’s most prominent footwear manufacturer won the award in the category ‘Trendy sandals’ – for a stylish re-interpretation of the classic, ‘Gizeh’ thong sandal in a spectacular, gold-metallic look.
The focus of the ‘freundin perfect piece award’ is set entirely on the products. The properties of the pieces are what count, not the label. In this, quality and comfort play a particularly decisive role. Simultaneously, the ‘perfect pieces’ must also reflect the essence of the latest seasonal trends. Or, as the editorial department at ‘freundin’ says: ‘It’s all about fashion that is exceptionally comfortable to wear and makes the women who wear it perfectly dressed.’ The ‘perfect piece’ models are determined by a jury with members from the magazine’s editorial department, well-known faces and a magazine reader. Since 2013, the constantly changing members of the jury get together twice a year to choose the most beautiful pieces for the next season. This year, Nikolaus Albrecht, editor-in-chief at ‘freundin’, and Jana Gutsche, fashion editor of the women’s magazine were joined on the jury by actress Jana Ina Zarrella, fashion-designer Thomas Rath and a reader of the magazine.
Sporty, urban style for a casual look
‘Bartlett’ convinced the jury at every step of the way. The high-quality sneakers unite sporty, urban chic with familiar BIRKENSTOCK quality and functionality. As with all other models of the SHOES collection, the unique, anatomically shaped footbed also ensures the extreme comfort of the winner of the ‘perfect piece’ award. Any wearer looking for something cosier on a winter’s day, can quickly and easily exchange the footbed for a warm and fluffy lambskin footbed from BIRKENSTOCK.
Even on wet surfaces, the anti-slip rubber sole with the saw-tooth tread always provides ideal grip. At the same time, an ankle-high shaft ensures ideal support and protection. The women’s model is available in the colours black, white, brown, red and purple. The men’s model, which was, incidentally, not considered in the awards, is available in a choice of black, white, grey and brown. All models of the BIRKENSTOCK SHOES collection are available in two different widths (slim and normal).

PRESS CONTACT
Birkenstock GmbH & Co. KG
Corporate Communications
BIRKENSTOCK Campus
D-53577 Neustadt/Wied
E-mail: media@birkenstock.com
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