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NEW COLLECTION BIRKENSTOCK 1774

20.09.2021

BIRKENSTOCK 1774 launches its second collection following their successful first collection launch at Frieze Los Angeles in January 2020.

BIRKENSTOCK LAUNCHES SECOND 1774 COLLECTION WITH EXCLUSIVE FIRST DROP
#birkenstock1774

Paris, September 16, 2021 – BIRKENSTOCK 1774 launches its second collection following their successful first collection launch at Frieze Los Angeles in January 2020. An exclusive first drop will be available at 1774.com and selected retailers worldwide from September 20th before the collection is released globally in February 2022.

BIRKENSTOCK 1774 reimagines BIRKENSTOCK’s favourite heritage styles with modern edge, as the iconic Arizona and Boston designs arrive in seasonless developments that showcase new hardware, branding, and materials.

Two styles from the first drop. The full leather Arizona builds on the first season, as the signature slim leather sole is relaunched in embossed premium leather, with a crocodile effect in black. The signature BIRKENSTOCK buckle forms a classic basis of elegant versatility. This Arizona is crafted in a black tone with matte finished edges, for a timeless appeal. An ode to the iconic

Boston is translated in canvas straps on ultrasoft suede leather. With a nude, soft EVA outsole, the Boston is crafted in an anatomically shaped BIRKENSTOCK cork-latex footbed, wrapped in exquisite, smooth Nappa lining. The newly developed square buckle is for perfect adjustability. The Boston is a unisex style and the Arizona is available until size 42–both show the ultimate craftsmanship and unrivalled comfort that BIRKENSTOCK 1774 is renowned for. Distinctly 1774, both the Arizona and Boston arrive with the BIRKENSTOCK 1774 logo imprinted in the footbed, with an additional exclusive shoe box and dust bag in 1774-design.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

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