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20.09.2021
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NEW COLLECTION BIRKENSTOCK 1774

BIRKENSTOCK 1774 launches its second collection following their successful first collection launch at Frieze Los Angeles in January 2020.

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BIRKENSTOCK LAUNCHES SECOND 1774 COLLECTION WITH EXCLUSIVE FIRST DROP
#birkenstock1774

Paris, September 16, 2021 – BIRKENSTOCK 1774 launches its second collection following their successful first collection launch at Frieze Los Angeles in January 2020. An exclusive first drop will be available at 1774.com and selected retailers worldwide from September 20th before the collection is released globally in February 2022.

BIRKENSTOCK 1774 reimagines BIRKENSTOCK’s favourite heritage styles with modern edge, as the iconic Arizona and Boston designs arrive in seasonless developments that showcase new hardware, branding, and materials.

Two styles from the first drop. The full leather Arizona builds on the first season, as the signature slim leather sole is relaunched in embossed premium leather, with a crocodile effect in black. The signature BIRKENSTOCK buckle forms a classic basis of elegant versatility. This Arizona is crafted in a black tone with matte finished edges, for a timeless appeal. An ode to the iconic

Boston is translated in canvas straps on ultrasoft suede leather. With a nude, soft EVA outsole, the Boston is crafted in an anatomically shaped BIRKENSTOCK cork-latex footbed, wrapped in exquisite, smooth Nappa lining. The newly developed square buckle is for perfect adjustability. The Boston is a unisex style and the Arizona is available until size 42–both show the ultimate craftsmanship and unrivalled comfort that BIRKENSTOCK 1774 is renowned for. Distinctly 1774, both the Arizona and Boston arrive with the BIRKENSTOCK 1774 logo imprinted in the footbed, with an additional exclusive shoe box and dust bag in 1774-design.

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.

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