BIRKENSTOCK, the global Zeitgeist brand and inventor of the original footbed, unveils the BOSTON NOVA and LONDON NOVA. This launch reimagines two iconic classics with a utilitarian edge, merging Karl Birkenstock’s design legacy with modern materials while remaining centred on the unmatched BIRKENSTOCK footbed.
With a legacy spanning over 250 years, BIRKENSTOCK continues to build upon its heritage of orthopedic expertise and shoemaking tradition.
Expanding BIRKENSTOCK’s closed-toe footwear collection, the UTILITY PACK embodies versatility and innovation beyond sandals. Both the BOSTON NOVA and LONDON NOVA reflect the brand’s philosophy of form meeting function. Inspired by natural walking, the unparalleled footbed provides the foot with natural support, ensures even weight distribution, supports the arch of the foot and prevents unnatural pressure points from the heel to the toes.
The brand is rooted in the simple yet profound principle: human beings are meant to walk barefoot on natural, yielding ground. Built around the iconic natural cork-latex footbed, the BOSTON clog has become one of the brand’s most recognized and enduring silhouettes since its debut in the late 1970s. Celebrated for its distinctive design—drawing inspiration from brutalist architecture—and its unmatched footbed experience, the BOSTON continues to be a timeless footwear staple. Similarly, the LONDON, first introduced in 1986 by Karl Birkenstock, marked one of the brand’s earliest forays into closed shoe designs. This bold silhouette has since been reimagined in notable collaborations with brands like Kith and Filson, earning a coveted place in the BIRKENSTOCK mainline collection.
The UTILITY PACK now blend its classics’ orthopedic expertise with contemporary aesthetics, delivering timeless functionality. Crafted for the bold, style-conscious consumer, these reimagined icons seamlessly balance tradition with innovation. Elevated craftsmanship and tech-forward materials redefine these silhouettes, offering the unmatched footbed experience in a new context.
STYLE MEETS UTILITY: THE FUTURE OF FOOTWEAR
The UTILITY PACK amplifies BIRKENSTOCK’s dedication to enabling walking as intended by nature, merging timeless design with advanced innovation. Each style features an anatomically shaped cork-latex footbed, lined with suede for unparalleled function and natural support—the hallmark of the brand. A durable upper construction combines premium nubuck leather overlays with hardwearing textiles, delivering resilience without compromise. The addition of a tech-driven G-Hook buckle provides adjustable fastenings for effortless, customizable wear. The cork-latex footbed with our BIRKENGRIP rubber outsole, made of EVA midsole and rubber outsole for slip-resistance, durability and flexibility, ensures all-day support and performance.
BIRKENSTOCK’s UTILITY PACK redefines everyday footwear while honoring a legacy of 250 years of tradition. Whether navigating city streets or curating a standout look, these silhouettes empower effortless movement and enduring style. Available in black and pine green, the BOSTON NOVA and LONDON NOVA transcend seasonal trends, cementing their status as essential staples for the modern wardrobe.
