News Detail Press

Landshut/Neustadt (Wied) ,
07.02.2017

Certified Natural Cosmetics with the Power of Cork Oak

Developed and produced in Germany using the finest natural ingredients and certified in accordance with stringent natural cosmetic standards: BIRKENSTOCK NATURAL CARE.

Developed and produced in Germany using the finest natural ingredients and certified in accordance with stringent natural cosmetic standards: BIRKENSTOCK NATURAL CARE is a byword for health, outstanding quality and a conscious lifestyle. Select ingredients and unique combinations of active substances with proven benefits form the basis of this innovative care system that consciously does without chemicals. The five closely coordinated care lines will be unveiled at VIVANESS, the International Trade Fair for Natural and Organic Personal Care, in Nuremberg, Germany, from February 15 to 18, 2017 (hall 7A, stand 7A-139). BIRKENSTOCK NATURAL CARE will go on sale internationally in fall 2017.

“As the inventor of the footbed, we have a particularly close connection to personal well-being,” points out Oliver Reichert, CEO of the BIRKENSTOCK Group. “Alongside healthy walking, standing, running, and resting, skin care has a considerable influence on our well-being. The cosmetics industry offers countless products in this area. Unfortunately, however, many of these contain chemical ingredients that can irritate or even damage the skin. This prompted us to start thinking about a healthy product concept in this segment. The result is BIRKENSTOCK NATURAL CARE – genuine natural cosmetics without the use of chemicals.”

Quality and Efficacy

BIRKENSTOCK NATURAL CARE benefits from the pure power of nature and completely forgoes controversial chemical ingredients such as parabens, surfactants, silicones and paraffins – and, of course, uses no animal testing. Many of the products are vegan. All formulas have been dermatologically tested to determine skin tolerability. The efficacy of the active substances has been documented and proven in scientific studies. And a sustainable packaging concept, which includes an intelligent refill system, helps to preserve natural resources.

All 28 care products are certified in accordance with the international BDIH COSMOS NATURAL standard.

Cork – the Main Active Ingredient

Cork – or, to be more precise, the extract taken from the outer layer of the bark of the cork oak – plays a key role in the new BIRKENSTOCK NATURAL CARE range. That’s because it contains suberin, which has a proven lifting effect. Alongside cork oak extract, the active substances system based on these research results comprises other highly effective ingredients such as arctic moss, argan oil, baobab, moringa, elderberry and botanical hyaluronic acid.

Made in Germany

BIRKENSTOCK NATURAL CARE products are developed, produced and filled in Germany. For this purpose, BIRKENSTOCK has set up its own natural cosmetics division with experienced experts. BIRKENSTOCK Cosmetics GmbH & Co. KG is based in Neustadt (Wied), Germany. The company is part of the BIRKENSTOCK GROUP.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com