Skip navigation
menu
  • About us
    • Profile
    • Core Values
    • Strategy
    • Leadership Team
    • History
    • BIRKENSTOCK worldwide
  • Our brand
    • Purpose
    • Walking As Nature Intended
    • Materials
    • Production and Manufacturing
    • Sustainability
    • Brand Protection
  • Investor Relations
  • Newsroom
    • News & Events
    • Brand Stories
    • Media Contact
    • Media Downloads
  • Career
    • Workplace
    • Career Opportunities
    • Job Portal
  • Contact
    • Contact
    • Suppliers
    • Reseller
  • shop
    flags-de
15.07.2024

BIRKENSTOCK UNVEILS A BRAND NEW RANGE OF SHOE CARE PRODUCTS TO MAINTAIN THE QUALITY, CRAFTSMANSHIP AND LONGEVITY OF YOUR BELOVED BIRKENSTOCK CLASSICS

section-bg-footwear-mainheader.jpg

INTRODUCING BIRKENSTOCK SHOE CARE.
MAINTAINING THE MAGIC.

BIRKENSTOCK is proud to announce the launch of its revolutionary shoe care range, designed to promote the longevity of your beloved BIRKENSTOCK products. A revered global brand rooted in function, quality and tradition dating back to 1774, BIRKENSTOCK has long been committed to enhancing the lives of its customers through unparalleled comfort and quality. From inventing the original footbed technology to today, BIRKENSTOCKs latest innovations of a brand-new shoe care range seeks to exemplify this; designed to preserve the quality and longevity of your favourite BIRKENSTOCKS, including your ARIZONA, BOSTON or MADRID.

Our footwear, whether sandals, clogs, boots or shoes, is deeply rooted in the anatomically contoured cork-latex footbed, made from materials derived from nature. It is this natural heritage that we bring to life in our new range of practical tools. From protecting the delicate cork edges to cleaning and caring for the uppers and footbeds, each product is meticulously crafted to ensure that your BIRKENSTOCKS become lifelong companions, providing comfort and support with every wear.

The product line-up comprises nine individual offerings that not only maintain but also enhance the durability of your BIRKENSTOCKS, preserving their legacy for years to come. We will also be launching four curated shoe care kits: the perfect gift for BIRKENSTOCK lovers and quality care enthusiasts.

All products and kits are crafted from natural materials and are proudly made in Germany.

 

BIRKENSTOCK SHOE CARE PRODUCTS

Indulge in the essence of BIRKENSTOCK with our individual products:

  • CORK SEALER & PROTECTOR 15€/15£/17.90$: This product protects the delicate cork edges of BIRKENSTOCK sandals, ensuring longevity and protection from drying out, while nourishing and refreshing the material.
  • FOOTBED & SHOE DRY CLEANER 10€/10£/11.90$: Targeted stain removal and roughening of suede leather, made from natural rubber to maintain the immaculate condition of your shoes.
  • SUEDE BRUSH 8€/8£/9.90$: Designed for cleaning suede leather, including the insoles of most BIRKENSTOCK sandals, ensuring the removal of dust and light dirt.
  • FOOTBED & SHOE CLEANER 18€/18£/21.90$: a perfect all-rounder that can be utilised on all BIRKENSTOCK shoes. Use for regular shoe cleaning and to remove stubborn dirt and stains.
  • LEATHER CONDITIONER 15€/15£/17.90$: Suitable for regular care and protection of oiled and smooth leather, restoring dry, brittle leather to its supple condition.
  • FOOTBED & SHOE PROTECTOR 18€/18£/21.90$: A highly effective waterproofing spray that nourishes and protects the upper material of your shoes from moisture and prolongs their life.
  • APPLICATION BRUSH 10€/10£/11.90$: A multifunctional brush for applying care products to all types of leather and textiles, available in light and dark colours.
  • POLISHING BRUSH 20€/20£/23.90$: Suitable for polishing the BIRKENSTOCK care products, spreading them evenly and giving your beloved footwear a shiny finish.
  • POLISHING CLOTH 4€/4£/11.90$: Made from 100% cotton, perfect for applying our leather conditioner and effortlessly polishing your shoes to perfection.

 

INTRODUCING BIRKENSTOCK SHOE CARE KITS

Complementing our individual products is a range of curated care kits tailored to your specific shoe care needs, from three key packs to a limited edition premium gift pack, available from October.

  • FOOTBED CARE KIT 30€/30£/29.95$: Contains the essential products to clean, condition and protect the footbed.
  • OILED LEATHER CARE SET 35€/35£/39.95$: Suitable for regular care of oiled leather and smooth leather BIRKENSTOCK products.
  • SUEDE LEATHER CARE KIT 35€/35£/39.95$: Contains all the products you need to clean, maintain and protect BIRKENSTOCK suede products.
  • PREMIUM CARE KIT (LIMITED EDITION) 200€/200£/200$: Ultimate care with a range of all BIRKENSTOCK shoe care products, delivered exclusively in a high quality leather case with cork inlay.
Contact - News Birkenstock

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Contact - News Birkenstock

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

Teilen

PRESS

28.05.2025

BIRKENSTOCK EXPANDS IN THE NETHERLANDS WITH A NEW RETAIL DESTINATION IN THE HEART OF THE HAGUE

Read more
30.04.2025

BIRKENSTOCK OPENS IN SAN SEBASTIÁN, BRINGING ITS FOOTBED – A TESTAMENT TO FUNCTION, DESIGN AND QUALITY – TO THE BASQUE COAST

Read more
24.04.2025

INTRODUCING THE UTILITY PACK: BIRKENSTOCK’S LATEST RE-INTERPRETATION OF THE BOSTON CLOG AND LONDON SHOE EMBODIES FUNCTIONALITY AND INNOVATION BEYOND SANDALS

Read more
17.04.2025

1774 Presents The Arizona CosNy in Nylon: The Archetype Becomes an Iconoclast

Read more
27.03.2025

BIRKENSTOCK OPENS TENTH RETAIL STORE IN THE UNITED STATES IN NASHVILLE, TENNESSEE

Read more
  • Newsroom
    • News & Events
    • Brand Stories
    • Media Contact
    • Media Downloads
  • Career
    • Workplace
    • Career Opportunities
    • Job Portal
  • Social media
    • icon-instagram
    • icon-facebook
    • icon-pinterest
    • icon-youtube
    • icon-linkedin
  • LEGAL INFORMATION
  • Data protection
  • Customer Service
  • Cookie settings

TOP

Birkenstock © 2025 Birkenstock
  • About us
      • Profile
      • Core Values
      • Strategy
      • Leadership Team
      • History
      • BIRKENSTOCK worldwide
  • Our brand
      • Purpose
      • Walking As Nature Intended
      • Materials
      • Production and Manufacturing
      • Sustainability
      • Brand Protection
  • Investor Relations
  • Newsroom
      • News & Events
      • Brand Stories
      • Media Contact
      • Media Downloads
  • Career
      • Workplace
      • Career Opportunities
      • Job Portal
  • Contact
      • Contact
      • Suppliers
      • Reseller
  • shop
  • Language
    • German

Load more