News Detail Press

Novato / Linz am Rhein ,
09.04.2021

BIRKENSTOCK OPENS THIRD COMPANY-OWNED RETAIL STORE IN THE UNITED STATES

ICONIC LIFESTYLE BRAND EXTENDS ITS FOOTPRINT IN THE NYC AREA

WITH NEW BROOKLYN LOCATION

BIRKENSTOCK extends its footprint to the energetic neighborhood of Williamsburg known for its creative community, thriving retail, culinary and music scene. The Brooklyn store follows the successful openings of the brand’s first two U.S. company-owned retail stores in the SoHo neighborhood of New York City and in Venice Beach, California.

The Brooklyn location gives the German health-and-wellness brand a new home to serve its passionate and growing customer base in the NYC area. In addition to the iconic sandal styles for which BIRKENSTOCK is famous, the retail space carries a growing range of products for women, men and kids including shoes, boots, socks and the BIRKENSTOCK NATURAL SKIN CARE line. BIRKENSTOCK Brooklyn will also offer a curated selection of limited-edition designer collaboration styles.

Located at 111 North 6th Street, BIRKENSTOCK Brooklyn evokes a contemporary and sleek city space. The store design embodies the rich history of the brand and features core materials of cork and leather coupled with white oak to create a bright, polished and naturally comfortable space. The Williamsburg neighborhood has become a beacon of Brooklyn creativity, known for its trendsetting community and buzzing retail scene. The area has a vibe unlike any other in the U.S. Its liveliness, unique to NYC, blends with its mix of stores, restaurants and music venues that reflect the energy and creative spirit that makes Brooklyn so special.

“Williamsburg, Brooklyn is the perfect neighborhood to celebrate and interact with our brand fans in the area. It is a vibrant place unlike any other and serves a new generation of families and urban creatives. We’re proud to have found a new home for BIRKENSTOCK right in the heart of Brooklyn,” said David Kahan, CEO of BIRKENSTOCK Americas.

The heritage brand has partnered with long-time BIRKENSTOCK wearer and Brooklyn-based artist, Mike Perry (<link http: mikeperry.com internal link in current>mikeperrystudio.com) to add a fresh large scale artwork celebrating the vitality of NYC to the store environment. Flowing Toes (2021) reflects the lively spirit of the city in a bright, colorful 11’ x 6’ piece. Inspired by city life, from islands connected by bridges, to people, buildings and transportation, the work reflects the beautiful chaos yet togetherness that New York City and Brooklyn evoke.

Opening weekend at the BIRKENSTOCK Brooklyn store will include special gifts and activities as a greeting to the neighborhood and an invitation to BIRKENSTOCK. The opening of the Brooklyn store marks the 54th BIRKENSTOCK owned-store globally and the third in the United States.

BIRKENSTOCK Brooklyn at 111 North 6th Street is open 11:00AM-7:00PM every day of the week.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com