News Detail Press

Neustadt (Wied)/Kopenhagen ,
30.05.2018

BIRKENSTOCK Opens First Brand Store in Denmark

Customers can now choose from full brand collection after opening at Kronprinsensgade 13 in Copenhagen on May 30.

The new BIRKENSTOCK store in Denmark is located on Copenhagen’s Kronprinsensgade fashion street in the old town of Copenhagen. This popular shopping street is considered to be one of the most prominent and vibrant streets in the Danish capital. BIRKENSTOCK customers can browse the extensive product range over a total floor area of 90 square meters. For the first time ever, there is a choice of more than 250 styles for the Danish cusomers, including sandals and closed shoes for women, men, and kids, as well as BIRKENSTOCK bags, belts, legwear, and accessories. The BIRKENSTOCK Natural Skin Care line is also available with a range of hand- and foot-care products.

“Copenhagen is simply one of the trendsetting cities in the fashion world. Thanks to our first official brand store in the country, we are now able to offer the largest BIRKENSTOCK selection in Denmark. Thus we will be in a better position to present all facets of our premium lifestyle brand. In particular, great sales potential can be expected for the product categories closed shoes, children’s shoes, legwear, and accessories,” explains Per Friis, Managing Director of BIRKENSTOCK Denmark.

Per Friis is responsible for the management of the corporate entity in Copenhagen. He heads a five-member team and benefits from around 25 years of industry experience in the fashion and lifestyle sector. After having founded a number of companies and stores for the distribution of selected streetwear in Denmark and Scandinavia, Per Friis joined the Spanish shoe manufacturer Camper. In his most recent position at Camper he acted as account manager for Denmark, Sweden, Norway, Finland, and Iceland. In this role he was responsible for all clients in the Scandinavian markets.

BIRKENSTOCK recently took the strategic decision to take over distribution directly in Denmark, after being represented in this market by a local business partner for about the last 15 years. Based on the well-established popularity of the classic sandals, the company will now start to introduce all other product categories offered by the brand. In addition to the formerly strong focus on spring and summer articles, special attention will be placed on all-year articles from the portfolio.

BIRKENSTOCK Store Copenhagen

Kronprinsensgade 13

1114 Copenhagen

Opening hours:

10 a.m.–6 p.m. Mon–Thu

10 a.m.–7 p.m. Fri

10 a.m.–4 p.m. Sat

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com