News Detail Press

Neustadt (Wied)/Tokyo ,
17.07.2017

BIRKENSTOCK online store now available in Japan

Digital expansion in Asia: Consumers in the first Asian market can benefit from the broad product range in the official BIRKENSTOCK branded online store.

The time has come: BIRKENSTOCK is launching its official branded online store in Japan. Customers there can now buy the popular classic sandals like Arizona, Boston, Giza, or Madrid, as well as some surprising new products from the range for all seasons at any time from the comfort of their own home at www.birkenstock.com. The store offers cool sneakers, casual lace-up shoes, sturdy boots, and more. All made from high-quality materials with excellent craftsmanship, and extremely pleasant to wear thanks to the famous BIRKENSTOCK footbed. Bags and backpacks from the Premium and Luxury segments have recently also been added to the accessories lines. They complete the existing range of high-quality, fashionable premium socks from the current legwear collection.

With this launch, Germany's largest shoe manufacturer is expanding its online retail business in Asia, in addition to its main core markets in Europe and the USA. Overall, the company is now present online in 19 countries via <link http: www.birkenstock.com>www.birkenstock.com.

The re-launch and expansion of the online business marks an important chapter for BIRKENSTOCK—one with a stronger market and customer focus. This includes not only digital end customer communication and the intensified global e-commerce segment, but above all the international roll-out of the own-brand online stores under the direction of the new Digital office in Munich. As part of the company's globalization strategy, further launches in other countries are set to follow shortly. Visitors arrive via the central access point www.birkenstock.com and are taken to their country’s local online store version, where they can purchase the products directly from the manufacturer.

The BIRKENSTOCK in-store ranges will thus gradually be complemented by the online stores. In the future, for example, digital order terminals could expand the available product ranges in the stores. With this development, BIRKENSTOCK is taking a consistent step towards being closer to its customers and being able to meet their needs. Consequently, the company is present in precisely the distribution channel where its customers are and creates added value there.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com