The time has come: BIRKENSTOCK is launching its official branded online store in Japan. Customers there can now buy the popular classic sandals like Arizona, Boston, Giza, or Madrid, as well as some surprising new products from the range for all seasons at any time from the comfort of their own home at www.birkenstock.com. The store offers cool sneakers, casual lace-up shoes, sturdy boots, and more. All made from high-quality materials with excellent craftsmanship, and extremely pleasant to wear thanks to the famous BIRKENSTOCK footbed. Bags and backpacks from the Premium and Luxury segments have recently also been added to the accessories lines. They complete the existing range of high-quality, fashionable premium socks from the current legwear collection.
With this launch, Germany's largest shoe manufacturer is expanding its online retail business in Asia, in addition to its main core markets in Europe and the USA. Overall, the company is now present online in 19 countries via <link http: www.birkenstock.com>www.birkenstock.com.
The re-launch and expansion of the online business marks an important chapter for BIRKENSTOCK—one with a stronger market and customer focus. This includes not only digital end customer communication and the intensified global e-commerce segment, but above all the international roll-out of the own-brand online stores under the direction of the new Digital office in Munich. As part of the company's globalization strategy, further launches in other countries are set to follow shortly. Visitors arrive via the central access point www.birkenstock.com and are taken to their country’s local online store version, where they can purchase the products directly from the manufacturer.
The BIRKENSTOCK in-store ranges will thus gradually be complemented by the online stores. In the future, for example, digital order terminals could expand the available product ranges in the stores. With this development, BIRKENSTOCK is taking a consistent step towards being closer to its customers and being able to meet their needs. Consequently, the company is present in precisely the distribution channel where its customers are and creates added value there.
