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    flags-de
Paris ,
30.01.2020

BIRKENSTOCK CONTINUES ITS PERSONALITY CAMPAIGN

A manifest of portraying true originals continues — the Personality Campaign is a series captured by Jack Davison, featuring Manolo Blahnik and Kristina Blahnik for Spring / Summer 2020.

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#birkenstockpersonalities

BIRKENSTOCK is a universal brand, which prides itself on ideals of quality and function, health and wellbeing. Translated in its iconic footwear and orthopedic footbed since 1774.

Initiated as long-term project, the Personality Campaign series aims to portray the wearers and create genuine intimacy by main­taining­ photographer, ­Jack ­Davison’s ­ongoing ­format ­of ­meeting ­and­ capturing campaign ­faces ­in ­their ­chosen environment.

The ­concept­ of­ shooting ­long standing­ and­ loyal ­brand ­enthusiasts, ­portrayed­ without ­any ­styling ­or briefing, ­underlines the integrity of the campaign and the authenticity of BIRKENSTOCK. Over many years, a well-worn BIRKENSTOCK becomes part­ of ­the ­owner’s­ daily­ routine ­and ­part­ of ­their­ life­story. ­The  campaign reflects ­original ­style, ­with ­talent ­teaming their ­own ­BIRKENSTOCKs ­with ­items ­from ­their ­personal ­wardrobe, ­as ­opposed ­to ­focusing ­on ­seasonal ­product.

The campaign launched with a variety of personalities including, Nobel Prize Winner and Stanford Professor, Thomas Südhof, artist photographer Ryan McGinley and fashion icon, Grace Coddington. Always focusing on genuine BIRKENSTOCK wearers, it most recently featured Korean actor Yoo Ah-In and Chinese Artist Zhou Li in their studios.

Taking the concept to SS2020, the campaign is a family portrait, featuring shoe designer Manolo Blahnik with his niece and­ company­ CEO,­ Kristina ­Blahnik.­ Shot­ in ­Manolo­ Blahnik’s ­first ­store ­on ­Old ­Church­ Street,­ London,­ Mr.­Blahnik ­paired Black Bostons with a red suit from trusted tailor Anderson Shepherd, with Kristina Blahnik joining him in her BIRKENSTOCK Gizehs, purchased in 2004, worn elegantly with a classic white shirt dress.

“I have always admired BIRKENSTOCK; the brand has genuine authenticity and continually remain true to their values, which I adore. It is an enormous privilege to be included in this project with my niece and to be part of an ongoing campaign.” - Manolo Blahnik

 “BIRKENSTOCK share values synonymous with our own at Manolo Blahnik - heritage, family and integrity. It is such an honour for myself and my uncle to have been invited to participate in such a campaign that has previously included many extraordinary global pioneers.” - Kristina Blahnik

The campaign also features artist Faye Toogood, Founder and CEO of Toogood. Faye Toogood is captured in her London studio, wearing a handmade silk dress from the Toogood collection with her white Tokio Super Grip BIRKENSTOCKs. Toogood shares a preoccupation with handmade, sustainable products, making Faye Toogood a committed BIRKENSTOCK wearer.

“For me BIRKENSTOCK represents comfort and timeless, recognisable, sculptural form - all qualities I admire and strive for in my work. I am honoured to be invited to participate in this beautifully curated and genuine campaign.” - Faye Toogood

“We truly respect the genuine and rare know-how a real shoe maker like Manolo Blahnik brings to us. Someone who, like us ­knows ­the ­craft ­and ­continues ­to ­redefine ­shoe­making. ­Taking ­it ­to­ a­ whole ­new level. ­The ­fact ­that ­the ­Blahniks ­are a family business brings them even closer to us. The same thing which can be said about the talented Faye Toogood.” says CEO Oliver Reichert.

The portraits are set to appear in March issues in global collectible print and select fashion titles.

About MANOLO BLAHNIK 

With ­a­ career ­spanning­ 50 ­years ­in ­2020, ­Manolo­ Blahnik ­is ­one ­of­ the ­world’s ­most­ influential ­footwear­designers. His shoes have spellbound an international set of adoring and loyal devotees across the globe. Blahnik is a craftsman. To this day he makes a trip to the factories in Milan every season for a few weeks to personally bring to life every collection. All the shoes he develops are based on his sketches which are translated into prototypes at the factories. The exquisitely shaped lasts and heels he creates for his shoes are still perfected with his very own hands. His iconic ­work ­and ­story ­was ­unveiled ­in ­the ­film­ documentary ­MANOLO:­ The­ Boy­ Who ­Made ­Shoes ­For ­Lizards ­which was released in September 2017 to critical acclaim.

Through­ the­ years ­Blahnik’s­ achievements ­have ­been ­recognised ­by ­various ­bodies ­in ­many ­countries, most­ recently by the Couture Council of America and the independent luxury body, Walpole, which awarded Manolo Blahnik with the­ luxury­ legend­ award.’ ­Most­prestigiously, ­Blahnik ­was­ awarded­ an Honorary ­Commander­ of ­the ­Most ­Excellent Order of the British Empire (CBE) by her Majesty the Queen. He has also published numerous books, the latest being the art of shoes with Rizzoli in 2017. 

In­ June ­2019,­ the­ Wallace­ Collection­ presented­ An ­Enquiring ­Mind:­ Manolo­ Blahnik ­at ­the­ Wallace Collection. ­The ­exhibition ­features ­a­ personally ­selected­ edit ­of ­shoe ­designs­ from­ Blahnik’s ­private­archives ­set amongst­ the ­masterpieces ­of ­the ­Wallace ­Collection. ­Along ­with ­a ­leading­ women’s­ line,­ which ­includes evening and­ day­bags,­ the ­brand­ also­ has ­a­ successful ­men’s­ collection ­and­ a ­standalone ­men’s ­shop ­which opened in 2018.

Manolo Blahnik has 312 points of sale in 35 countries worldwide with 20 standalone stores and a re-launched ecommerce platform - manoloblahnik.com and four social media accounts. 

About FAYE TOOGOOD

Faye Toogood is a British artist working in a diverse range of disciplines, from sculpture to furniture and fashion. Born­ in ­the ­British ­countryside, ­and­ with­ a ­background ­in ­fine­art,­ her ­work ­is ­strongly ­influenced by ­her ­love ­of ­the landscape and her knowledge of art history.

She founded her London studio in 2008 to design, direct and execute objects and spaces from concept through to creation.  Her distinctive approach disregards convention in favour of something altogether more brave, joyous and impulsive. Her furniture and objects, including the now iconic Roly-Poly Chair, demonstrate a preoccupation with materiality and experimentation. 

In 2013 she launched the clothing brand Toogood with her sister Erica.  Their unisex collection takes inspiration from the distinctive clothing of key trades, transforming the idea of a uniform into a mark of individuality. The Toogood collection is now sold by 60 stockists worldwide.

Faye Toogood is represented by Friedman Benda in New York and her artworks have been acquired for the permanent collections of institutions worldwide, including Philadelphia Museum of Art, Dallas Museum of Art, Denver Art Museum, High Museum of Art in Atlanta, Corning Museum of Glass in New York, the National Gallery of Victoria in Melbourne and the Fabergé Museum in St Petersburg. 

She has exhibited at Phillips and the Victoria & Albert Museum in London, the Triennale in Milan, and D Museum in Seoul. Her latest collection of limited edition furniture and objects, Assemblage 6, entitled Unlearning, will be exhibited with Friedman Benda in New York in May and Basel in June 2020.

In December 2020 she will be holding a major exhibition at The National Gallery of Victoria in Melbourne.

t-o-o-g-o-o-d.com

Contact - News Birkenstock

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:media@birkenstock.com

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Contact - News Birkenstock

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:media@birkenstock.com

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