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14.02.2022
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BIRKENSTOCK 1774 CELEBRATES UTILITY MEETING LUXURY IN ITS SECOND DROP

INCLUDING UPDATED ICONS AND BOLD NEW STYLES

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#birkenstock1774

Arriving February 2022, BIRKENSTOCK 1774 embraces new styles in the second batch of its 1774 Collection. In conversation with the elegant reinventions of 1774, the new collection reinvents fabrication and style to create a new wardrobe where utility meets luxury.

By rethinking materials and form, the brand’s craftsmanship reemerges in new and innovative ways. Sartorial ideals collide with functional trademarks, for updates on the classic Arizona and Boston that reflect the brand’s focus on urban exploration. Channelling an everyday elevation of luxe craftsmanship, BIRKENSTOCK 1774 introduces the Sylt padded leather sandal, introduced in vivid vanilla, olive, and oxblood colourways, beautifully diamond quilted and completed with suede lining.

Fusing custom design with avant-garde style, BIRKENSTOCK 1774 cements its status as a house of continual innovation, evoking the zeitgeist while summoning a new spirit for the brand. Capturing newfound freedom, these styles show luxurious design both as a state of mind and a measurable property.

The full collection will be available at 1774.com and selected retailers worldwide from February 24th 2022. By fusing functional wear with a new vision of craftsmanship, BIRKENSTOCK 1774 finds its ultimate expression in this new drop.

THE COLLECTION

Arizona Structured Nappa

The unrivalled Arizona. BIRKENSTOCK 1774’s timeless design drops for the most novel vision of 1774. High-end execution comes in an ultra-refined colourway, that unites luxury and functionality in a novel way. Stand out and step forward for a contemporary vision of thoughtful and high-quality design. 

Arizona Canvas

Redesigning the classic Arizona style with the versatility of canvas, french piping, and footbed made of nappa leather. Simplicity and functionality are essential to this stylish Arizona update; crafted with the custom comfort of our moulded footbeds, the Arizona Canvas unites style with our celebrated design. 

Sylt

The stamp of luxury, emphasised with craftsmanship. BIRKENSTOCK 1774 evolves into a padded leather sandal, made with tonal lining and soft quilting for a piece to elevate the everyday. Essential and elegant, Sylt arrives in three vivid colourways for a symphony of harmonious moods.

Arizona

A novel vision of the unbeatable Arizona. The classic Arizona arrives in our update of the popular 1774 edition. Vivid and vital, 1774 has created three new colourways of the classic design. Styled for an impossibly elevated everyday, the new Arizona features a full olive, oxblood, and vanilla tone in upper, buckle, footbed, and leather sole. 

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.

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