News Detail Press

14.02.2022

BIRKENSTOCK 1774 CELEBRATES UTILITY MEETING LUXURY IN ITS SECOND DROP

INCLUDING UPDATED ICONS AND BOLD NEW STYLES

#birkenstock1774

Arriving February 2022, BIRKENSTOCK 1774 embraces new styles in the second batch of its 1774 Collection. In conversation with the elegant reinventions of 1774, the new collection reinvents fabrication and style to create a new wardrobe where utility meets luxury.

By rethinking materials and form, the brand’s craftsmanship reemerges in new and innovative ways. Sartorial ideals collide with functional trademarks, for updates on the classic Arizona and Boston that reflect the brand’s focus on urban exploration. Channelling an everyday elevation of luxe craftsmanship, BIRKENSTOCK 1774 introduces the Sylt padded leather sandal, introduced in vivid vanilla, olive, and oxblood colourways, beautifully diamond quilted and completed with suede lining.

Fusing custom design with avant-garde style, BIRKENSTOCK 1774 cements its status as a house of continual innovation, evoking the zeitgeist while summoning a new spirit for the brand. Capturing newfound freedom, these styles show luxurious design both as a state of mind and a measurable property.

The full collection will be available at 1774.com and selected retailers worldwide from February 24th 2022. By fusing functional wear with a new vision of craftsmanship, BIRKENSTOCK 1774 finds its ultimate expression in this new drop.

THE COLLECTION

Arizona Structured Nappa

The unrivalled Arizona. BIRKENSTOCK 1774’s timeless design drops for the most novel vision of 1774. High-end execution comes in an ultra-refined colourway, that unites luxury and functionality in a novel way. Stand out and step forward for a contemporary vision of thoughtful and high-quality design.

Arizona Canvas

Redesigning the classic Arizona style with the versatility of canvas, french piping, and footbed made of nappa leather. Simplicity and functionality are essential to this stylish Arizona update; crafted with the custom comfort of our moulded footbeds, the Arizona Canvas unites style with our celebrated design.

Sylt

The stamp of luxury, emphasised with craftsmanship. BIRKENSTOCK 1774 evolves into a padded leather sandal, made with tonal lining and soft quilting for a piece to elevate the everyday. Essential and elegant, Sylt arrives in three vivid colourways for a symphony of harmonious moods.

Arizona

A novel vision of the unbeatable Arizona. The classic Arizona arrives in our update of the popular 1774 edition. Vivid and vital, 1774 has created three new colourways of the classic design. Styled for an impossibly elevated everyday, the new Arizona features a full olive, oxblood, and vanilla tone in upper, buckle, footbed, and leather sole.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

14.02.2022

BIRKENSTOCK 1774 CELEBRATES UTILITY MEETING LUXURY IN ITS SECOND DROP

Press contact

About BIRKENSTOCK

Press contact

PRESS

BIRKENSTOCK OPENS IN SAN SEBASTIÁN, BRINGING ITS FOOTBED – A TESTAMENT TO FUNCTION, DESIGN AND QUALITY – TO THE BASQUE COAST

INTRODUCING THE UTILITY PACK: BIRKENSTOCK’S LATEST RE-INTERPRETATION OF THE BOSTON CLOG AND LONDON SHOE EMBODIES FUNCTIONALITY AND INNOVATION BEYOND SANDALS

1774 Presents The Arizona CosNy in Nylon: The Archetype Becomes an Iconoclast

BIRKENSTOCK OPENS TENTH RETAIL STORE IN THE UNITED STATES IN NASHVILLE, TENNESSEE

BIRKENSTOCK OPENS CONCEPT STORE IN HISTORIC ZHANGYUAN, MARKING A NEW CHAPTER IN SHANGHAI