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Birkenstock 1774 channels the spirit of 1920s Berlin in new collection.

11.09.2025

The new BIRKENSTOCK 1774 Becomes Berlin Collection, created by BIRKENSTOCK's Paris-based creative studio, reimagines the brand’s legendary silhouettes through the vibrant lens of historical 1920s Berlin.

Inspired by a period of political flux, architectural innovation, and cultural creativity, the collection blends art nouveau influences with contemporary design, bridging the past and present.

Reflecting the mood of the era, the collection draws on the time’s distinctive textures, materials, and colors, reinterpreting them through a modern lens. Delicate cutouts evoke the dynamic movement of the period, while decorative elements and refined buckles capture its bold and imaginative spirit. The palette is inspired by early 20th-century furniture, vases, and architectural forms.

This season, the collection introduces elegant bows in the Florida and Arizona

and features Art Deco-inspired buckles in a variety of styles including Arizona Velvet Black,ArizonaVelvetLavender,LondonSuedeBlack,LondonSuedeDeepBurgundy, 222 West Suede Black, and 222 West Suede Cream. The revival of archival silhouettes in Maria Suede Black and Maria Suede Deep Burgundy further connects modern craftsmanship with historic inspiration.

Crafted with precision by skilled hands, every detail reflects BIRKENSTOCK’s longstanding commitment to quality and innovation.

The collection captures the renewed energy of dressing—a cultural response that mirrors the escapism and creative vitality of the times, as individuals sought moments of celebration and self-expression.

The BIRKENSTOCK 1774 Becomes Berlin Collection is a journey through time, where the essence of history converges with the relevance of today. It reinterprets the artistry and boldness of the past by inviting you to rediscover it in the present.

The collection will be available starting September 11, 2025, on 1774.com, in select Birkenstock stores worldwide, and through curated retail partners.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com