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Neustadt (Wied)/Paris ,
14.06.2019

RANDOM IDENTITIES AND BIRKENSTOCK ANNOUNCE COLLABORATION

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RANDOM IDENTITIES’ Chief Creative Officer Stefano Pilati and the iconic German footwear company, BIRKENSTOCK are pleased to announce a forthcoming collaboration.

The footwear collection will include the Arizona classic sandal re-interpreted fashionably, featuring six new and original variations of different materials and prints, synergistically developed around a unique design element.

‘How can I not respect the legacy of a more than two centuries old brand such as BIRKENSTOCK? How could I not be thrilled to participate in it with Random Identities? The opportunity to collaborate with BIRKENSTOCK, for me, is an honor and I wanted to pay tribute by designing an offering of styles that I would love to wear myself’, says Stefano Pilati.

‘The project started with a striking design, leaving an instant impression. Linking the new venture Random Identities with the talent of Stefano Pilati has turned into a genuine product innovation. An essential ingredient for BIRKENSTOCK’, states Oliver Reichert, CEO BIRKENSTOCK.

The full size range collection will be available at select retailers worldwide in December 2019.

Contact - News Birkenstock

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Contact - News Birkenstock

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