News Detail Press

Neustadt (Wied)/Los Angeles ,
10.01.2018

PARTNERSHIP WITH RICK OWENS: THE BIRKENSTOCK BOX VENTURES INTO CALIFORNIA

The BIRKENSTOCK BOX will be placed in Los Angeles in front of the Rick Owens store on La Brea Avenue in April.

Designed by Gonzalez Haase AAS, BIRKENSTOCK’S mobile, spatial retail concept continues its travel in the US, moving to the West coast in partnership with Rick Owens with a private launch Event on April 17th, 2018, accompanied by the public opening from April 17th through 21st, 2018.

Following stops in Berlin with Andreas Murkudis, Barneys New York and the Whitney Museum in New York and 10 Corso Como Milan, the Los Angeles outpost offers yet another uniquely singular viewpoint in design and architecture. The BIRKENSTOCK BOX consists of converted freight containers, which play host to each partner’s interior concept and merchandise proposition. In this site-specific iteration, the Box’s interior is designed by Rick Owens and incorporates the retail design elements from the Rick Owens New York store. Says Rick Owens, “I like a steady original invested in the long game.”

The Rick Owens BIRKENSTOCK BOX will carry a limited collection of Birkenstock styles, along with a curated assortment of Rick Owens looks, objects, furniture, legwear and accessories. Bespoke and limited styles designed by Rick Owens feature the classic sandal styles Arizona, Madrid and Boston in four different fabrications, consisting of army felt, suede, full grain leather and longhair cow fur – all with a full leather foot bed lining. The capsule is completed with two legwear styles. The bespoke Rick Owens x BIRKENSTOCK styles will be offered for pre-order starting April 2nd on all Rick Owens channels. In addition, they will be available on <link http: www.birkenstock.com external-link-new-window internal link in current>birkenstock.com from April 17th, 2018, onwards.

Says Oliver Reichert, CEO of BIRKENSTOCK, ”We are pleased to collaborate with Rick Owens on this genuinely creative venture for the BOX project in Los Angeles.”

For more information:<link https: www.birkenstockbox.com rickowens external-link-new-window internal link in current>BIRKENSTOCKBOX.COM/RICKOWENS

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com