News Detail Press

Neustadt (Wied)/Köln ,
09.01.2019

imm cologne 2019: Wintry Design Highlight from BIRKENSTOCK

BIRKENSTOCK is exhibiting a wintry highlight, a variant of its high-end Canberra bed exclusively at imm cologne 2019: in keeping with the season, cozy sheepskin features add an extra dose of comfort to the Reykjavik model.

Whether in an Alpine chalet or an urban loft, with the Reykjavik bed, a piece of nature is always in the bedroom. Manufactured by hand as a one-off piece, the Reykjavik combines clear design with high-quality natural materials, like all models in the BIRKENSTOCK BED COLLECTION. Its minimalistic cubic shapes, the hallmark of the Canberra family, complements the luxurious bed base lined with high-quality sheepskin especially well.

Delve into the world of natural and restful sleep and visit the BIRKENSTOCK booth at the 2019 edition of imm cologne. Located in hall 10.2, stand M011, bed designs and innovations dedicated to providing sleeping comfort of the natural kind will leave you refreshed and wanting to stay a while.

The exceptional sleep experience the Reykjavik bed provides is thanks to the BIRKENSTOCK body contour system. Developed with scientific support that ensures it is optimally tailored to the human anatomy, the system provides outstanding relief during sleep together with a 7-zone ergonomic cut of the BIRKENSTOCK mattresses and slatted frames. The body contour system’s exceptional comfort when lying is also available for the first time as a box spring version in 2019.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com