BIRKENSTOCK will be inviting visitors to imm cologne 2019 to lie down in nature. For more than 240 years now, BIRKENSTOCK has stood for high-quality orthopedic footbeds that offer healthy wearability. The well-being that goes with this is one of BIRKENSTOCK’s areas of expertise that it successfully also incorporated into its ergonomic premium sleep systems in 2017. The positive feedback on the new BIRKENSTOCK product segment is also reflected in the new collection – for the premiere of its new bed designs and products related to a healthy night’s sleep, the long-standing company is creating a unique nature experience in Cologne. Embedded in a blend of forest, well-being, and product flair, the fair visitors will have the opportunity to test the entire BIRKENSTOCK product universe, including relaxation surrounded by greenery. The extended range of BIRKENSTOCK sleep systems and beds will be revealed for the first time at booth M011 in hall 10.2 at imm cologne 2019, which runs from January 14 to 20.

The BIRKENSTOCK booth revolves around a good night’s sleep. The long-standing company will be exclusively showcasing new models in its premium sleep system range at imm cologne 2019. The focus is on lying and sleeping relaxation. In keeping with this aspiration, the BIRKENSTOCK beds will be staged in natural settings – in a forest, on water, in a green space. At booth M011 in hall 10.2, BIRKENSTOCK will whisk visitors away to a product world that makes the brand tangible across space of more than 500 square meters. In addition to the current and new beds, slatted frames, and mattresses, the visitors will, among other things, be able to test the natural cosmetics range BIRKENSTOCK Natural Skin Care. The trade fair booth will naturally also feature the brand’s trendy sandals, as well as enclosed shoes and accessories. The visitors will be able to explore the entire product universe with its typical natural materials in a laid-back atmosphere – cork, felt, etc. feature as a recurring theme across all the designs. The new 2019 bed collection also impresses with new styles, elegant lightness, high-quality textiles and leathers, and all sorts of sophisticated extras.

Just like the world-famous footbed, the BIRKENSTOCK sleep systems boast well-engineered comfort, tangible ergonomics, and a high degree of functionality. The products aspire to offering maximum well-being – the customers should feel good from tip to toe in the BIRKENSTOCK beds. This is achieved thanks to the sleep systems’ special point-elastic modification that takes as much strain off the body as possible. Another characteristic feature is the specially developed BIRKENSTOCK overlay made from natural latex and cork granulate, which boasts outstanding cushioning properties. Together with a wide array of slatted frames and mattresses for just the right level of personal comfort, the overlay offers the perfect parameters for a good night’s sleep.

The high-quality and expert manufacture of the BIRKENSTOCK sleep systems is guaranteed by ADA, one of Europe’s leading bed and upholstered furniture manufacturers. Like BIRKENSTOCK, this company based in the Austrian state of Styria sets great store by precision craftsmanship and feels it has an obligation to uphold sustainable values. Top quality, premium materials and functionality, and a systematic focus on health are attributes shared by both companies and are the hallmarks of the current products. The mattresses, slatted frames, and box spring beds are produced at ADA’s headquarters in Anger in eastern Styria to the usual premium standards and with a high degree of handcraftsmanship.

The motto “From footbeds to beds” introduced an entirely new business line for BIRKENSTOCK in 2017 while succinctly summing up the essence of the brand. Two years ago, the sleep systems proved to be an instant hit with trade visitors and consumers alike. An even larger innovation show will now follow in 2019, with new shows subsequently scheduled for every other year.