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28.02.2023

Dr Erik Massmann appointed as new Group CFO

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Linz am Rhein (Rhineland-Palatinate), February 28, 2023 – Dr. Erik Massmann is taking over the position of Chief Financial Officer (CFO) of the Group with immediate effect. He succeeds Rob Hull, who is taking on new responsibilities outside the company. Erik Massmann will continue to manage the Finance division within the existing structure overseeing Global Finance, Finance Americas and Finance Europe (both regions with dotted-line reporting), Tax, Treasury, HR, Investor Relations and Internal Sourcing. Being part of the global leadership team, Erik Massmann will report directly to Oliver Reichert, CEO of the BIRKENSTOCK Group.

Erik Massmann brings 30 years of professional experience to the job, including more than 20 years as CFO in various companies and industries. After starting his career, Massmann, who holds a doctorate in economics, first worked in the corporate finance department of the cooperative DG Bank AG (today: DZ Bank AG) for several years before joining the software company IBS as CFO, where he was responsible for finance, controlling, HR, and investor relations. Subsequently, he held different management positions in the healthcare, IT, sports and fashion industries and also gained experience in the private equity sector.

Most recently he was CFO at Wunschgutschein GmbH before joining BIRKENSTOCK in November 2022. In the ongoing business transformation in Europe, he demonstrated leadership from the very first moment and delivered fast results, thus recommending himself for the position of Group CFO. His previous position of Vice President Finance Europe will be filled; the search for a suitable successor is already underway.

Contact - News Birkenstock

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

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