Linz am Rhein (Rhineland-Palatinate), February 28, 2023 – Dr. Erik Massmann is taking over the position of Chief Financial Officer (CFO) of the Group with immediate effect. He succeeds Rob Hull, who is taking on new responsibilities outside the company. Erik Massmann will continue to manage the Finance division within the existing structure overseeing Global Finance, Finance Americas and Finance Europe (both regions with dotted-line reporting), Tax, Treasury, HR, Investor Relations and Internal Sourcing. Being part of the global leadership team, Erik Massmann will report directly to Oliver Reichert, CEO of the BIRKENSTOCK Group.
Erik Massmann brings 30 years of professional experience to the job, including more than 20 years as CFO in various companies and industries. After starting his career, Massmann, who holds a doctorate in economics, first worked in the corporate finance department of the cooperative DG Bank AG (today: DZ Bank AG) for several years before joining the software company IBS as CFO, where he was responsible for finance, controlling, HR, and investor relations. Subsequently, he held different management positions in the healthcare, IT, sports and fashion industries and also gained experience in the private equity sector.
Most recently he was CFO at Wunschgutschein GmbH before joining BIRKENSTOCK in November 2022. In the ongoing business transformation in Europe, he demonstrated leadership from the very first moment and delivered fast results, thus recommending himself for the position of Group CFO. His previous position of Vice President Finance Europe will be filled; the search for a suitable successor is already underway.
