News Detail Press

Neustadt (Wied)/Paris ,
08.06.2017

BIRKENSTOCK makes Paris Mens Fashion Week Appearance for Spring/Summer 2018

The German heritage brand kicks off the collection launch on the Paris presentation schedule in an iconic Location, showing the mens- and womens collections.

A renewed focus on product innovation, the brand develops at a fast pace and showcases its new collection at the Orangerie Ephemère in the Tuileries gardens. Following internal collection showcases in London, Palma de Mallorca and Dresden, BIRKENSTOCK opens up to the public for the very first time.

“With our global partners and distributors, the brand looks forward to showcase the new BIRKENSTOCK collections to industry professionals, embarking on a confident journey to set the tone for a dynamic year ahead and simultaneously strengthen the visibility of BIRKENSTOCK as a successful growing global company.” says CEO Oliver Reichert.

With a strong network of leading press agencies across all global markets, BIRKENSTOCK chooses to showcase its new collections for the first time to the public. The event will be open to fashion reviewers, global media and key accounts, in a setting that is set to underline core brand values. The presentation is set to encompass the global Spring/Summer 18 collections, but also its inaugural collection of Sleeping Systems, BIRKENSTOCK Beds.

The historical, temporary structure at the Tuileries Gardens is iconic and will be the exclusive location to welcome a global audience. An extensive collection showcase will highlight the various BIRKENSTOCK styles for the Spring / Summer 2018 season in a completely new frame: New categories and sublines will also debut at the Paris events. This bespoke event will feature a set design reflecting on core brand values, light installations and show the entire BIRKENSTOCK world.

A new level, a confident brand message and the continuous product innovation will be presented during a timeslot of three hours on June 24th followed by a cocktail event in the evening, changing the light installations to night, resulting to a firefly forest with cozy lounges. The following evening, CEOs Oliver Reichert and Markus Bensberg will invite brand partners, supporters and media to a private dinner on a boat, cruising the river Seine.

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com