News Detail Press

Neustadt (Wied)/Berlin ,
15.11.2018

BIRKENSTOCK AND 032C BERLIN ANNOUNCE A COLLABORATION

The Berlin-based magazine and apparel brand 032c has joined forces with BIRKENSTOCK to add their unique spin to a BIRKENSTOCK classic: the A630.

032c is a leading fashion, art, and culture platform that publishes digitally and in print, with a manual for freedom, research, and creativity appearing twice annually. Their workshop in Berlin-Kreuzberg is a production and research center, and the design headquarters for their 032c Apparel and Ready-to-Wear lines. Founded in Berlin in 2000, 032c magazine is edited by Joerg Koch and art directed by Mike Meiré. 032c Apparel is creative directed by Maria Koch.

BIRKENSTOCK x 032c is a footwear collaboration made for life on the melting terrain of the digital age, balancing the line between universal functionality and individualized form. Incorporating Birkenstock’s fabled orthopedic designs, which adapt to the needs of the wearer, 032c has customized the brand’s unisex A630 clog – a polyurethane exercise in extreme versatility, designed to withstand the heat of modern industrial and subcultural conditions, day and night, at work and at play.

“Birkenstock is our partner with the magazine already and I've worn them since forever. As for all Germans it's been part of my childhood. Collaborating with them is an exciting step for the 032c brand”, says Creative Director Maria Koch.The key visual shows 032c Fashion Director Marc Goehring with 032c’s Nunguja Kisalya wearing and embracing the collaboration, in photos shot by Christian Werner. An iconic BIRKENSTOCK Professional style, subtly subverted for a new design.

The BIRKENSTOCK x 032c collaboration A630 will be available at 032c.com and the 032c Workshop in Berlin, ssense.com, Opening Ceremony (Los Angeles and New York), GR8 (Tokyo), The Webster (Miami and New York), Browns (London) and Luisa Via Roma (Florence) among others, as well as Birkenstock.com and selected Birkenstock retail stores in London, New York, Copenhagen, Hamburg and Munich from November 22nd.

Available in black and white, the BIRKENSTOCK x 032c limited edition comes with two classic insteps - one shearling, the other an elegant camouflage designed exclusively for the series - and features a gold and red ‘Société de 032c’ button on each shoe.

Release Date worldwide: 22nd Nov

Credits of the shoot:

Photographer: Christian Werner

Assistant Photographer: Tom Nti

Make-Up: Patrick Glatthaar

Models: Marc Goehring, Nunguja Kisalya

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com