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19.03.2024

BIRKENSTOCK EXPANDS ITS RETAIL PRESENCE IN JAPAN WITH A CONCEPT STORE IN SHINJUKU, TOKYO.

Linz am Rhein, 19th March 2024: BIRKENSTOCK announces the opening of its second concept store in the heart of Tokyo. Following the concept of ‘Co-Existence’, the new store combines the unique metropolitan culture of Shinjuku and the core values function, quality and tradition of the global zeitgeist and purpose brand. The store will offer the largest product selection in Japan and invites consumers to immerse into the brand universe.

Following the opening of the first store in Japan in Harajuku in 2023, BIRKENSTOCK further expands its retail footprint in Japan and invites customers to experience the brand in the bustling district of Shinjuku. The customized store concept marries the unique culture of the neighbourhood and the tradition of BIRKENSTOCK, made in Germany.

The concept comes to life through the store’s design, including a raw concrete wall and traditional bamboo wall representing both modern and traditional Japanese craftmanship. The untouched raw concrete wall shows traces of modern craftmanship which reflect the history of the building. The neon signs in the store mirror the night life in the streets of Shinjuku while the store floor features a combination of the raw building foundation and a beige sandstone filling, which is reminiscent of sand – a nod to the brand’s purpose to walk as nature intended. Cork trees in the shop windows allude to the core of each BIRKENSTOCK product – the original footbed.

The BIRKENSTOCK Shinjuku concept store opens its doors on March 19th and will offer the largest selection of the brand's popular core items, the latest seasonal products, and high-end 1774 collection in Japan, offering visitors a firsthand experience of BIRKENSTOCK’s iconic craftsmanship and commitment to quality.

 

STORE DETAILS

BIRKENSTOCK SHINJUKU CONCEPT STORE
Opening hours: 11:00-20:00
Address: 160-0022 Shinjuku Moliére Building, 3-33-10 Shinjuku, Tokyo

Press contact

Jochen Gutzy

Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Post address:
Sedanstraße 4
D-50668 Köln

E-mail:
media@birkenstock.com

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.

BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

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