BIRKENSTOCK family summer festival in the historic locomotive shed in Pasewalk attracts large crowds
Much has been reported in the media about the construction of the new BIRKENSTOCK factory in the Berlin-Szczecin Industrial Park, Mecklenburg-Western Pomerania. All those who wanted to learn more about the 100-million-euro lighthouse project had the opportunity to find out about the project first-hand on July 2, 2022. For on this day, BIRKENSTOCK had invited the citizens of Pasewalk and the whole region, both adults and kids, to a family summer party. With bratwurst, cool drinks and ice cream, visitors had the opportunity to get their own impression of the brand and the products on the grounds of Historischer Lokschuppen in Pasewalk - and to learn more about future employment opportunities at the production site.
Between 2,500 and 3,000 visitors followed the invitation throughout the day and strolled around the grounds and enjoyed the sunny day and warm temperatures. In addition to the job information desk and a live shoe production, the other free offers and events were also very successful - including water games organized by the youth group of the volunteer fire department. Around 1200 bratwursts were eaten, plus several hundred more kielbasas, meatballs and steaks. Even though visitors had to queue for an hour at the barbecue, this did not dampen the good mood. Neither did the queue in front of the stand where visitors could have leather bracelets made to their own ideas.
“We are overwhelmed by how well our offer was received,” said Jochen Gutzy, Head of Corporate Communications at BIRKENSTOCK. “The summer party in the Lokschuppen was a first step for us to actively approach the people of Pasewalk. We are pleased that we were welcomed with open arms.” Gutzy continues: “It's important to us that we as a brand are known to the people here even during the construction phase and that we are approachable and accepted as part of the community.” The company is currently looking for premises for an office as a permanent point of contact on site.
On the sidelines of the event, Heiko Miraß, Parliamentary State Secretary for Vorpommern and eastern Mecklenburg, handed over the notice of completion of the immission control approval process. This means that BIRKENSTOCK has the necessary permits for the construction and operation of the new plant in Pasewalk. The foundation stone is to be laid as early as August. A total of around 100 million euros will be invested in the construction of the site. Production is scheduled to start in the second half of 2023 with 400 to 500 employees. In the medium term, around 1,000 jobs are to be created.
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).
With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.
BIRKENSTOCK runs operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.
Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany
You can find our online shop at www.birkenstock.com